Surefire Ways to Boost the Online Shopping Experience of B2B Users

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

This article helps in highlighting the potential ways to improve Magento-powered B2B online stores and ensure a successful presence in the web.

eCommerce is a dynamic environment which, includes industries of diverse domains and a wide range of new selling forms and patterns. Started with a diverse range of commercial documentation exchanges, eCommerce nowadays, provides a stellar shopping experience to users including B2B commerce. Magento has emerged as the most powerful platform which, facilitates utmost integration, user-friendliness and flexibility to the B2B online stores.

Buyers mostly expect to browse through a B2B eCommerce store which, should be as searchable, intuitive and personalised as most of the effective B2C stores are. Adhering this fact, here are some of the effective tips to improve the shopping experience of your Magento-powered B2B online store.

Intuitive Search and Navigation

It is crucial to make the browsing experience more simple and easy and helping them to find the products which, they have been looking for. The site search which, enables filtering and sorting by synonyms, business rules and autosuggest is considered as one of the most effective and quickest ways of converting customers within a few clicks.

Dynamic, tailored pricing

Dynamic pricing lets the prices reflect all the negotiated contract pricing terms and predefined configured business rules. Tailoring the pricing terms will help you to scale up profitability and nurture the customer relationships as well.

Account personalisation

Customers want to know that whether you are able to understand their business standpoint and anticipate their diverse needs or not. Account personalisation helps in customising their experiences thereby, delivering targeted messaging for simplifying the whole order process.

Product recommendations

B2B clients mostly look for getting a convenient online shopping experience. Thus, you should generate product recommendations based on the previously tracked shopping habits of customers.

An Omni-channel presence

The eCommerce industry is becoming more and more competitive with the customers becoming more tech-savvy. Thus, it is important to gain a presence across different channels for offering them a delightful shopping experience across different platforms. It’s essential for companies to maintain seamless integration in between the disconnected channels as well for providing an Omni-channel user experience.

Perosnalisation

For the B2B shopping experience, personalisation has emerged as the framework with on-site behaviour and personas helping to determine what promotions and products are being displayed for the purchasers. Thus, you will be able to find various distributors and manufacturers who have invested in customer pricing and catalogues personalised to the users.

B2B eCommerce is certainly quite different from the B2C eCommerce. Thus, it’s advisable to seek professionalised help of a skilled Magento developer who will be able to offer you the right solution.

Jonathan Paul Is a tech geek and proficient Magento developer who has written down numerous articles relating to the process of Magento eCommerce Development.