Strategies to Increase Your In-App Purchases in 2019

by Anshul Sharma Fluper App DevelopmentCompany UAE

Mobile users today are becoming dependent on their mobile devices for just about everything. Millions of people love to shop with their phones. In fact, it has been estimated that 44.6% of Black Friday shopping online is done through mobile devices. When they make those purchases via mobile apps, they are 24% more likely to spend money on in-app purchases than they do on paid apps. Interestingly, a huge chunk of that profit goes directly to mobile application developers.

According to a research and analytics firm Statista, the global revenue acquired from in-app purchases is projected to hit the $189million mark by 2020. This forecast should definitely ring a bell to the top mobile app development companies that have yet to capitalize on the use of in-app purchase. This is the perfect time to start implementing new strategies to increase your in-app purchases. So, here are a few strategies you can use to encourage mobile in-app purchases and make your plan in 2019 to monetize your app, in order to start showing results in.

· Capitalize on Push Notifications

80% of mobile carts are discarded. Reason? It’s because people don’t get instant information. The great majority of online shoppers who start in-app purchases end up getting distracted and forgetting they were ever going to buy anything. To tackle this issue, you need to make use of push notifications. Once you have implemented the notifications in an appropriate way then you will significantly increase the revenue accrued. It has been suggested by android and iPhone app development companies in UK to not offer excess push notifications as it will push them away.

· Make Use of Call-to-Action

One of the best ways to grab user attention is when you entice users to access the services. How do you achieve this? Well, you should make every effort to include call-to-action at strategic points of the app. By doing this, you actually get to prompt visitors to access the products or services by providing free trials. You can also use captions like “try it here” “hurry up for free trial” ”60 days free trial” in your call to action.

· Timely Discounts

The moment after the user has downloaded your app, is the moment when they feel the best about your app, they feel positive and are enthusiastic about exploring it. This is even more effective, when you offer timely discounts to the user, especially in in-app purchases. The time factor is also crucial, as developers do not wish to go too far the discount offers. Besides, you need to bring on board expertise to help you deliberate on the way forward when it comes to the discounts.

· Offer Free Trail Extension

Many users are pretty engaged and active on the app all through the trial period, and then go completely quiet once the trial period is over. In such case, free trail extension model works the best! This extension may be offered in exchange of feedback or insight that you can later use to repair issues or build up your database and insights.

· Make Partnerships

As you know, the Android and iOS app development is highly competitive. So, you need to make great connections for maximizing your business. However, it is not an easy thing! You will be required to research how the products/services of your partner can help you to build your brand. Due to this, the result you will see is an increasing number of users accessing the in-app purchases.

Final Thoughts

In-app purchases can be an enormous way to monetize your online business but you have to be careful about how you do it. All it takes is for you to pay attention to the tips shared here and get ready to witness the results. Want to create your identity in the competitive world of mobile apps? Connect with Fluper, a top-rated mobile application development company in UK, offering superior services such as Android & iOS app, AR/VR app development, cross-platform app development, wearable applications and many more!