Strategical use of Push Notification to anchor or advance an E-commerce

Marketers are driven with zeal to achieve more targets in a given time. In order to obtain these fast results, they often rely on various technologies to engage their users in an efficient manner. For regular engagement and response, most websites depend on clicks that happen through social media, emails or messages sent. However, a real-time conversation with customers on all mentioned mediums is highly inefficient on both ends (marketing as well as from customer viewpoint). Web Push Notification acts as a savior in terms of these time constraints. The best part about using website enabled notifications is that you do not have to depend on viewer information to contact them or do you have to struggle to set up this feature on your already established website.

Here we have listed certain aspects that you can use to anchor and advance your business prospects using Browser enabled Push messages.

•    Real-Time Engagement- This probably is the best feature of web push notification. The content is sent to your subscribed audience on their devices and based on their click you can filter them and customise notifications accordingly. An instant response or virtual conversation is established with the user. Flash sales are work most productively through this. Potential leads visit your website, with higher sales conversion rate. Applications like Flipkart and Myntra have had massive ROI, time and again, from this kind of marketing campaigns.

•    Grand Welcome and Welcome Back- Engage your users with desired product updates and encourage them to visit again by offering a discount voucher. This promotes more visits and creates a brand loyalty.

•    Redirecting Lost Customers- Once a visitor subscribes, it is easier to direct them back to your website through web push. Here again, you will have to ensure that the message sent is relevant to them.

All browsers enable push messages on all devices, except Safari. The mentioned only allows the same on their laptops and not on tabs or mobiles. Companies may argue that sending desktop notifications seems baseless due to the growing use of mobiles or “death of desktop”, however; 50% of any sort of web engagement happens on desktops than on mobiles. Moreover, notifications enabled on desktops have shown to be more positive than the ones on mobile phones.  

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Created on Sep 20th 2017 02:44. Viewed 859 times.

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