Strategic Instagram Marketing – A Boon To Your Business

by Anindya Bhaumik Digital Marketing $ Affiliate Marketing Manager

Social media marketing is the most sought-after strategy these days for businesses. And among different platforms, Instagram brings excellence to businesses. With over one billion active users, this platform becomes the most gorgeous and easier way to promote any business. Statistics say, every day more than 95 million images and videos are shared on this platform. And the number is increasing unbelievably.

Instagram is the favourite leisure entertainment for worldwide people of different age groups. So, it is the easiest way to catch the attention of those active users if used strategically. Businesses of any size and category use this brilliant marketing tool not only for sharing pictures and videos but to discover countless possibilities for business promotion. If you run a business and you want to give your brand a global identity, needless to say, using Instagram Marketing is highly effective to attract and engage your existing and potential clients.

Some important tips for Instagram marketing:

1: Create an authentic story using appropriate images and videos

Maintain authenticity. Many people stuff their Instagram accounts with imaginary and artificial posts. Showiness is not good. Make people pleased with what you have and do. Made-up stuff can create negative results on users and it harms your business seriously. Use relevant images and videos to describe your story.

2: Create real content

Real people stick to real content always. Don’t pretend about your business. You should not play with anyone’s emotions. Tell the true words. It affects your clients with positive vibes. It will build their trust and probably you have a stronger network than before.

3: Content-quality matters

The content you post should be rich in quality. It matters if clients get more engaging, informative, and interesting content where they have details of your business or service. Describe clearly to make it worth that readers can find some great help to discover your product. If you have a home interior painting service, share step-by-step photos so that your audience easily understands the transformation. And choose relevant writing for your photos.

4: Be consistent

Do you know what the problem of most businesses is? They become inconsistent whether by being lazy or by being busy. It is the most vital point of why the audience gets distracted from you. Keep your audience updated always with whatever you serve. To maximize the Instagram marketing benefits, post and share frequently. If you find it tough to cope with your busy schedule, take the help of a professional social media specialist.

5: Hashtags are important

Using hashtags is an important part of Instagram marketing if you want your business to be noticed by more people and to increase your followers. Make your posts more observable to your target audience using highly meaningful and relevant hashtags. According to your context, choose appropriate hashtags. When people search with particular keywords, they easily reach your posts and it is the benefit of hashtags.

You can include your company name in your hashtags. If you run any promo campaign, use exclusive hashtags. Not only it helps in your promotion but your clients can connect and share with other members by using those hashtags.

6: Build Relationships

Instagram is a great place for connecting other communities, especially, customers. In developing a small venture, it is more important to maintain regular connections with customers. When you reply to those followers, they feel that you are concerned about their preferences and feedback. Make strong relationships with them. Conversing with people and thanking them for sharing your posts is a great way to enhance your image and brand popularity.

7: Choose the right time to post

In Instagram marketing, timing is everything. How many people engage in your posts will depend significantly on the time. Choosing the wrong time is nothing but a bad investment of energy. Morning or late evening is the best possible time to share your posts. Probably, on weekdays, you have the highest Instagram followers and traffic.

8: An Appropriate Instagram Name

Choose a suitable name for your account. It is not likely that people will search for you by your name unless you are a famous person. Therefore, create names worthy as per the industry that you are working in. when citizens related to your trade look for the comparative keywords, it is more expected that your profile will show up. The great strategy is to make your profile name identical to what you sell because that is what the audience is searching for.

9: Contests

People love free passes, gifts, discounts and all sorts of promotional offers. So, always stay honest when you arrange a contest. Your customers will get gifts or services and you can increase brand identification. You can use Instagram for contests to attract more people to your product.

10: Stay Dynamic

Your dynamism attracts your customers more enthusiastically to get updates daily. Share at least one post every day. Explain the latest steps or happenings of your business so that clients can stay well-known about your service. Even you can post at different times of the day to see which time is perfect to get a response from the audience.

11: Respond even negative feedback

Not everyone will be satisfied with your brand but, you May you get negative feedback. Don’t use abusive words while dealing with those but, tackle their issues delicately and sincerely. Try to find the cause of their dissatisfaction. Speak to them and understand their concern. Thank them for their valuable feedback and also, ensure them for better service next time. Maintaining professionalism will be admired surely in the long run.

How Do People Earn Money Through Instagram?

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