Some Important Aspects of Marketing Management Assignment

by Lisa Rose Academic Writing Services for MBA students

To begin this article we will first take a look at the various criteria considered while evaluating marketing assignments.

The Evaluation of Marketing Management Assignments

While evaluating a marketing assignment the markers usually take into consideration the following points about your work:

Research
Understanding
Analysis and
Presentation

A good assignment is capable of demonstrating that he understands the terminology well and how the varied forces and the various influences impact an organization in addition to an industry.

Through a proper assignment, the student is able to identify analyze the primary issues asked from him. These issues should be presented well and should be written in a concise and succinct manner. Further, they need to be referenced according to the style asked for by the institution and the information contained in the assignment should be duly supported by proper reference. Lastly, the analysis made by the student too should be duly supported by the material and the data presented.

How Much To Read

In its essence, a student should be aware of the parts of a text that relate to his study and also items in magazines, reports and other sorts of media sources that bear relevance to the topic at hand.

The student should be well acquainted with the text providing the initial impression or perspective of the assignment given to a student. Other sources of information might include current reports which might be both electronic and in print. The bulk of the information regarding industries and the environment present on the macro level is to be gathered from the library. Business magazines and the business press, in general, may be sources of additional information. However, one need not dwell excessively on the reading part and should take into consideration the importance of relevance. This is due to the fact that all of the macro-environmental factors are not equally important and relevant across the broad spectrum of organizations and industries that operate in them. Students should follow the suggestions and recommendations provided to them with regards to the selection of the reference material. Howeve,r it should be noted that good students, as well as their assignments, are not lacking in their reference material and one should pay an emphasis on choosing a variety of material from reliable sources.

In case, students are unable to source enough reference material one should not be hesitant to ask his or her tutor for help. In most of the cases, it is found that the information is available for most organizations and industries.

In the initial stages of your management program, tutors appreciate when a student elucidates on the relevance of a particular theory to a specific organization or industry and how it might affect their general operations.

Originality

Students may let their originality shine forth through the perspectives put forth by them, the choices they make regarding their use of sources as well as the insight they discover into circumstances.

Originality may vary from any of the things like:

The perspective adopted by the student in light of their own analysis of the information sourced by them.
The referencing they conduct so as to enhance whatever understanding they have of the topic at hand.
How they interpret the situation of an organization or industry and the insight that they show of the same.

However, originality should not come at the cost of sources. One might include the following in one’s assignment in this respect:

Present and elucidate information in diagrams and graphs.
Identifying less obvious and emerging issues bearing an impact on a specific organization or industry.
Providing understanding and insight regarding the influences and forces that affect an organization and industry.