Some Basic Things You Should Know About Lead Generation

Gone are the days when businesses started the relationship with a customer through cold calls and blast emails. Nowadays, for instance, a person will be surfing the web come across an eBook, slideshow or something else they find useful and interesting. In exchange, the person will provide the company with their personal information. Through this online or digital transaction, the person will be perceived as a lead.

This entire process is called lead generation. Some businesses also opt for Lead Generation Research Services to know the habits and likes and dislikes of the potential customers. The exchange of relevant digital content may sound familiar- very familiar.

That’s because lead generation is a component of inbound marketing. It also falls within the second phase of inbound marketing or the conversion of a website visitor to a lead (a lead a sales team can use).

Importance of Lead Generation

Another interesting way of thinking about lead generation is to take it like gathering valuable information; in fact, essential information. Information like a visitor’s name, email address, and company gleaned when they:

•Fill forms for downloading content

•Subscribe to an email list or RSS feed

•Share information for a coupon

Marketers often collect and utilize this data to nurture that lead. Since the persona has already shown interest in your service or product, this makes him a more qualified lead than outbound, traditional leads. Today, businesses don’t shy away from using Company Profiling Research services to know more about their customers.

Instead of shooting in the dark, companies using lead generation information are a step ahead to their competitors. According to a study, more than 60 percent of their leads online are two times more profitable than those generating below 20 percent of their leads online.

Along with rising conversion rates, lead generation can be a cost-effective solution as it focuses on combining both marketing and sales teams- virtually halting any communication gaps (a usual problem of many companies).

So, these are the necessary things you must keep in mind. To know more about lead generation and avail other market research services, like Company Profiling Research services and social media monitoring, contact Penterra Analytics.

Penterra Analytics is a renowned company in the field of market research and analytics.