Social Media Marketing Statistics

by David Jones Digital Marketor

Top B2B Market Fights

Many companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting, but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step to overcoming them. In a recent HubSpot study, a business acknowledged these 8 struggles at its main B2B market-related weaknesses.

Top Content Market Statistics

Blogs, Strategy, Podcasts

Content marketers take advantage of certain projects and platforms to optimize their marketing efforts. Whether you’re working on national or international accounts - here are some of the trends happening for content marketing in the B2B space.

53% of marketers use blog content creation as their main inbound marketing.
B2B companies that blogged 11+ times / month had 3x more traffic.
Titles with 6-13 words attract the highest and consistent amount of traffic.
On average B2B marketers allocate 28% of their total marketing budget to content marketing.
47% of buyers watched 3-5 pieces of content before engaging with a seller.
96% of B2B buyers want content with more contributions from industry thought leaders.
11% of marketers plan to add podcasting to their marketing efforts.
64% of podcasts are listened to on a smartphone or tablet.
Podcast listeners consume an average of five shows per week per week.

SOCIAL ENVIRONMENTAL MARKETING STATISTICS

Facebook, Instagram, LinkedIn, Snapchat

With many channels to distribute content, finding the right one for your audience is key. This is how B2B marketers expand their reach through Facebook, Instagram, Pinterest and Snapchat.

72% of adult internet users use Facebook.
Posts with images have 2.5x more engagement than those without.
Facebook sends 82% of social media traffic to longer stories and 84% of social media to shorter news.
63% of Facebook users say it is a platform for news, events and issues outside the realm of friends and family.
Photos showing faces get 38% more likes than photos not showing faces.
28% of adult internet users use Instagram.
59% of Instagram users are on the platform every day - 35% check the platform several times a day.
More than 95 million photos and videos are shared daily.
25% of adult internet users use LinkedIn.
Only platform that has greater usage among 30-49 year olds than between 18-29 year olds.
46% of online adults who graduated from university are LinkedIn users.
LinkedIn has 450 million members - only 25% actively visit the professional social network every month.
Snapchat had 150 million daily active users.
8,796 photos are shared second on Snapchat.
52% of Snapchat users are under 25 years old.
23% of adult internet users use Twitter.
30% of online adults under 50 use Twitter, compared to 11% of online adults aged 50 or older.
3 out of 10 internet users use Twitter, compared to 21% of suburban people and 15% of those living in rural areas.
Twitter has almost 4x more users internationally than in the United States