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Social Media and Brand Page Pro

by Neville Dinning Grey Nomad Working Online
Using Social Media to build a Brand

The big questions behind the push to use Social Media to help build a business brand are: 
  • What is the ROI (Return On Investment) of all of that activity? 
  • Am I getting value for the money and time invested in building that fan base? 

Recent studies have indicated that the unpaid publicity created by users about your brand, sometimes called "earned media", is what social media marketing is good at delivering. That value is produced by friends making trusted recommendations using the tools and facilities that social media networks provide.

Word Of Mouth Promotion
A recent (2012) MarketForce survey found that 80% of people surveyed are likely to try new things based on friends' suggestions because of social media. That's a healthy indication that word-of-mouth promotion is enhanced by the presence of social networks.

That same survey question found that 74% of respondents are more likely to encourage friends to try new products. 

The other side of the question indicated that 42% are likely to share negative experiences on social media, and 32% may be unlikely to buy certain products because of negative customer experience.

Consumers are telling us that they feel OK about interacting in the social media to recommend a brand, or to share bad experiences. The research tells us that customers are willing to act on what they see and hear from their friends and contacts.

If your brand is not part of this conversation you could be missing out on the good things that people say about you, or worse, you may not be aware of the messages being shared about that brand.

APSense Brand Page Pro: manage Social Media
The APSense Brand Page makes it easier for you to manage many of your social media accounts in the one place, and to have customers and clients be able to find recent news in the Brand Page. There are also opportunities for those customers and clients to interact on that page, helping to build your BMC Grade that can be shared as an indicator of your brand's influence.

Have you created a Brand Page yet? 
If you have, do you edit the page to add to the Web and respond to customers' comments?

Breaking News:
The Brand Page Pro service is now ready for online and offline business to use to help create, maintain and promote a Brand Page. Join the affiliate program that is available, so that you can help busy business owners, who have a heavy workload and unsure about how to use Social Media to build their brand.




Resources Box  
How to Implement and Succeed with S...
Small business owners shouldn't fear or hesitate when it comes to social me...

Learning and Managing Social Media ...
An e-book for business to business consultants looking to develop a presenc...

How I got 28,000 Fans without Ads -...
How I got 28,000 Fans without Ads – Facebook Marketing Course


About Neville Dinning Professional Premium    Grey Nomad Working Online

724 connections, 26 recommendations, 3,030 honor points.
Joined APSense since, October 16th, 2010, From Adelaide, Australia.

Created on Jul 13th 2012 08:46. Viewed 1,231 times.

Comments

Philippe Moisan Magnate II Premium   Video Champions, APSense Mentor
Nev, this article deserves to be in the APSense Wiki article about the Brand Marketing Center, in the "See Also" section, I will add it now. Oh, and I shared it on TW, G+, on my Fan Page, on SU and APSense
Jul 13th 2012 09:00   
Aurang Zeb Awan Magnate I   Content Writer
You always bring new inspiration for us and always share unique and exclusive information which is need of today. I totally agree with you when you said, "Word Of Mouth Promotion" are getting maximum response and allowing us to grow on better speed.
Jul 13th 2012 15:14   
John Esabasi Freshman   Internet Marketer
Beautiful and inspirational.
Aug 23rd 2012 07:34   
Gurinder Kohli Innovator   FashionJewelryForEveryone.com
When I try to create a Brand Page for "Fashion Jewelry For Everyone" which is our online jewelry store FashionJewelryForEveryone.com ... I am getting an error and it is not allowing to create the Brand Page.

Can I get some help?

Thanks.

Gurinder Kohli owner of FashionJewelryForEveryone.com
Oct 16th 2012 15:59   
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