Social Media And Law: Things You Need To Know

by Kate Winslet Im a blogger by passion

Social media has come a long way since its innovation.

There was a time when we only used social media for posting beautiful pictures, stories, and videos. At present, it has become a global platform for promoting your business. That is why different commercial features are also being added there.

You will hardly find any business which does not have a social media presence or promote their business on social media platforms. It is great that you are also thinking about promoting your business or company on social media platforms.

But

Before you start social media marketing or using social media for your business, it is best to get some knowledge and understand the legal implications attached to social media platforms. The “Social Media Law” thing actually exists.

Here in this article, you will get to know more.

The Definition Of Social Media Law

As you are searching for this article, we can assume that you do not have much knowledge about social media law; that is why we are starting the discussion with the definition of social media law.

It is a developing area of the law, which involves both the civil and criminal aspects. Usually, it covers all those legal issues that are related to user-generated content along with those online sites which transmit or host it.

Here are some of the special legal concerns raised by social media platforms.

Privacy of both the social media users and thor parties, such as when photos or content are posted and also used in the online space without the permission of the depicted individual.
Advertising law.
Defamation.
IP or intellectual property law.

Social Media Law: Things You Need To

When it comes to social media laws, businesses must pay attention to the following factors.

Responding To Customer Review

On social media platforms, clients or customers often post reviews for businesses or companies to voice their dissatisfaction or unsatisfaction.

While positive reviews will attract more customers and develop a good impression on the market, negative reviews can badly affect your business.

Do you know what is worse?

Negatively reacting to a negative review.

In certain circumstances, it can end up in legal action. As an organization, you can not retaliate against any of your clients or customers to post positive reviews.

Defamation Case On Facebook Group Admin

Recently, both the communication and posting comment patterns on social media have taken a new turn. Many clear rules and regulations have been issued regarding who will be responsible for posting any negative or defamatory comment or post about someone.

If we take into consideration of a Facebook group, the group admin will also be held responsible for any sensitive or defamatory post or comment on the comment section of any post.

When you are operating the social media profiles as an organization or company, before commenting on any social media content of a third party, you must review the capability of moderating comments in real-time.

Provide Attribute

No matter what the actual scenario is, you have to adhere to the social media policy regarding posting any third-party content; you must ensure that you are giving credits and also paying attention to trademark and copyright law.

Apart from that, you should come up with a social media policy for protecting the privacy of the customers and also their financial information.

For any post, in case you are using a song, a passage, quotes, or even a photograph, which belongs to someone else, you must provide due credit. In case the original content is available virtually, include the link to the original content.

To Conclude

We believe after reading this article, you will get a basic understanding of social media law. We also believe that when it comes to legal matters, we always have a lot of queries or doubts. In case you have one, feel free to share it with us.

We will try to come up with a solution as soon as possible till then, keep all these things in mind and continue your social media marketing.