Smart Ways to Boost SERP Visibility of Your Shopify-built Online Store

Shopify has gained wide popularity as one of the most efficient platforms to sell products online. Irrespective of whether you are just about to start or already have a big online outpost, you will surely want to upgrade your Shopify-built store and offer your customers an enhanced experience. Thus, here are some of the most potential ways to Optimize your online store and make it gain more visibility in the SERPs.

Connect to Pinterest
Pinterest has been the 2nd largest source of online traffic to Shopify-built eCommerce stores. Furthermore, Shopify boasts a partnership with Pinterest which, allows the online merchants to sell directly on this platform with the help of ‘Buyable Pins’.

Develop a Facebook Store
Besides direct shopping on your online store or via Pinterest, you will be able to allow your followers and fans to purchase directly through Facebook also. Setting up a Facebook store is quite easy. All you need to do is enable the store within the backend of your online store and facilitate proper functioning of the Facebook store. Apart from ease-of-use, it also allows you to facilitate direct advertising to old buyers or the potential buyers as well. Since, you are about to advertise within the Facebook link and it won’t send direct traffic to the website, the cost per click will be quite low. Furthermore, you will be rewarded by Facebook to keep the traffic within the network.

Regular blog posting
This is one of the most significant guidelines to be followed by all types of websites. Blogging happens to be the best way of increasing traffic on search engines and social networking sites. Furthermore, blogging also increases the entry points of your website. All the blogging posts serve as landing and each blog post offers you the scope to sell your product to someone.

Draft and implement an SEO Content Marketing Strategy
It’s the strategy which, many companies have been using by now. An effective SEO content marketing strategy includes relevant content development that serves as the backbone of strategy. It chalks out the targeted keywords, update best practices for meta tags and titles and content as well.

Develop Keyword-friendly and Robust Descriptions
While detailing on content, the descriptions which, you use for optimizing product pages also matter. You might want to entice the visitors for buying the product while reading the description only, however, you also want them to be search-friendly as well. Try to remember the keywords which, you have considered while preparing the content marketing strategy and try to use them here while writing the descriptions. You can also think on infusing the descriptions with a unique voice for making it serious, fun or informative as per requirement of your business.