SMART Goals & Competencies Guide for Your Sales Team

Setting the right employee goals is half the battle won. Companies invest lots of time, effort and money to find innovative employee goals management. You may follow SMART goals, KPIs, OKRs or other approaches but it all starts with one very basic thing – defining the precise goal at individual, team and organizational levels.

 Every employee has unique goals based on their work roles. For instance, Salespeople may have a goal for customer acquisition, revenue targets, etc. QA Manager may have a goal of implementing the ISO 9000 process and getting the certification. Facilities manager may have a goal of having a new facility ready by the year-end. HR manager may have a goal of hiring and onboarding 150 new employees.

 Your goals can be short term or long term. But you should be able to track the progress throughout the goal period, review the achievements and assess the performance of your employees continuously. It gives an edge as deviations and disruptions can be detected early and rectified. When the progress falls short you can start improvising your process and get back on track. All these are possible only if you have precise and definite goals.

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