Smaller Budget Trade Show Booth Ideasby Greg Cronje Trade Show Booth Ideas
If you have a limited budget, it can feel
slightly nerve-racking going to a trade show. You may worry that your booth
won’t stand out, or that you won’t have any visitors. Not having any customers
leads to that feeling that maybe you were better off staying at home. But have
no fear there are excellent tips to get your trade show booth looking great
while helping to generate more traffic and potential customers.
When working on a budget, you’ll have to get
somewhat creative. You won’t be able to purchase the outlandish displays that
other companies can afford, but don’t get discouraged. While having a great
presentation can make you the talk of the trade show, it isn’t everything.
Infinity Exhibits offers an article entitled, “7 Trade Show Booth Ideas for Small Budgets”
that goes over some of the essential approaches a smaller business can take
when working on a tighter budget.
One of the first things Infinity Exhibits goes
over is the use of hanging banners. Hanging banners are great for visibility.
When you add height to your advantage, people will be able to see your booth
from all over. Banners can be created with your business logo or whatever you
would like to add that may make customers want to visit your booth. Make it
exciting and fun.
There is no need to go crazy with your display
but having a simple and sleek design that well represents your business and who
you are can be an excellent selling point. Consider using shelves if you have
products for sale at the trade show. This is an excellent presentation feature
that can go along way.
Marketing tactics are equally as important as
your showmanship. Offering discounts on products at the trade show can lure
people in like crazy. Stick to discounts under 30%, so you don’t chew up your
profit potential. But it is best to use this tool as a one time only offer
because it presses the sense of urgency to customers. If they don’t get your
product now, they won’t get it at a reduced rate.
It can be tempting to go outside your budget and go all out on your trade show booth, but it isn’t always necessary. If you are confident, friendly, and have a quality product, this can make a significant impact on sales. Always remember to get to the trade show early for setup and to catch the early birds. Don’t leave until the very end either, or you may miss out on the people who arrived late.
Created on Mar 11th 2019 19:32. Viewed 213 times.