Small business gifts can pay big money

The end of year celebrations are an opportunity for the manager to thank his clients and partners. Advantage of business gifts: they are deductible from the annual results of the company.

The value of the gifts must be proportional;  the size and income of the company.

Bottles of spirits, chocolates, gourmet baskets, but also invitations to sports events or high-tech products ... The holiday season is usually conducive to gifts for its customers. Portal specializing in business gifts and advertising objects (the famous portable chargers for smartphones or USB keys hit by company logo that is distributed to the right on the left). The number of orders from our users increases, but inevitably, the average unit basket decreases. "

Treat your customer relationship

For a business executive, offering a gift to a BtoB customer or prospect has several advantages. The first is easy to guess: if the return on investment is difficult to quantify, this brand of attention can build customer loyalty and sustain its business relationship with a partner thanking him for his confidence. "And if the relationship is a little less intense than in the past, it is a good way to remember his good memory, reminding him that you exist, member of the small-business.net advisory network.

The more important the customer is, the more she advises to personalize the gift and to get out of classics: business leaders like to work with people who understand and know them. however, warns generous donors: "If you offer a gift that has a disproportionate value compared to your trade, the one who receives it can say to himself:" If he has the means to offer me this, c is that it margin too much and charges me abusively at the level of tariffs . In general, I believe that the budget to be allocated to corporate gifts wholesale singapore should not exceed 1% of the annual turnover, to be distributed proportionally according to the customers. "

Deductible from the annual result

Another advantage, the business gift is a deductible expense of the annual result when completing its tax return, "as long as it is part of a professional and there is a proven utility with your business," warns Elodie Delame founder of the accounting firm AS Expert. Watch out for abuse, then.

"Since the checks are retroactive to 3 years, I advise you to enter the name of the customer who receives the gift on the corresponding invoice. It is not necessarily easy to remember who was offered an iPad at the end of 2014,. As for VAT, since July 2016, it is recoverable as long as the price of the gift does not exceed 69 $ TTC per year and per beneficiary.

To boost your sales, at any time of the year

Even if sales of gift explode at certain specific periods, such as the end of the year holidays, they still maintain a good momentum throughout the seasons. Because, after all, there is always a need for a small gift for all kinds of occasions. In addition, you should not omit the possibility of making some additional sales during the passage of the happy owner of the gift voucher at home. Indeed, many people will tend to add some extra extras for a few more euros, the majority of their basket has already been paid by the gift card.