Six Steps to Create an Animated Explainer Video

An explainer video is a short, concise, and compelling video that enables businesses to explain details about their product, service, or concept to the target audience. It is a valuable online marketing tool. These videos will help you address customer pain points and offer your brand with the most appropriate solution using captivating visuals and illustrations. You need to simplify your message into an easy-to-understand package and include the right nudge and CTA to bring your audience to the sales funnel. Hence, adding an explainer video to your website can contribute to increasing your conversion and retention rates.

A story-driven explainer video with captivating visuals will help in connecting and engaging the ideal audience. Animated videos allow you to increase product or service value. Using an animated explainer video software, you can create powerful animations that will help you bring your ideas, products, and services to life. You can easily create animated explainer video online with the animation style of your choice, be it traditional animation, 2D vector-based animation, 3D animation (CGI), or stop motion. These explainer videos will help you create a lasting brand recognition strategy.

There are various steps involved in creating an animated explainer video. You need to consider multiple aspects, including visual aesthetics, color scheme, voiceover, script, and characters. When producing an animated explainer video, you need to consider the following.

Pre-planning

Pre-planning is the primary stage that will plan the roadmap for the entire project. Prepare a pre-production checklist by identifying your video goals and business requirements. Pre-planning helps you determine your video style preferences. The video must complement your online marketing strategy. Use analytics to understand the needs, requirements, and pain points of your ideal customer. It will help you include the right and effective video message.

Concept and Writing

An animated explainer video must tell a story that resonates with the audience. A solid and well-thought script will contribute towards better conversions and leads. The video should be concise, with a crisp and coherent story that effectively presents your brand narrative.

Storyboarding

A storyboard is the sequential graphic representation of your animated video. The video illustrations are created in this step to check if they fit appropriately. It helps to eliminate redundancy or errors before it reaches the production stage. Storyboarding removes the need for any further revisions once you are done with production.

Voice-over and Music

Voice-over is a necessary element in the animated video production process. You need to ensure that the video-over has the right tone and delivery. Complement it with the right music to give it a qualitative touch. However, it should not overshadow the voice-over and video content.

Style, Design, and Characters

Set the video style for your video. Pay attention to the visual cues, themes, and motifs. The characters in your video should sit rightly with the story. Finalize the design, style frame, and other elements in this stage because changing it later can increase the cost factor.

Video Production

Once you take care of all the above stages, you can initiate the production process. You can start with illustrations and finalize all other elements. If you are sure, the production of your animated explainer video will be smooth and seamless.

To Conclude:

These are the various stages involved in the animated explainer video production workflow. Effectively organizing and managing these steps will help you release high-quality videos.

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Created on Dec 3rd 2021 06:34. Viewed 317 times.

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