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Simple But Effective Tips to Give Life to Your Print Media Campaign
by Lead Performance Marketing Lead Performance MarketingPrint media has declined in popularity in the world of business,but it remains a crucial component of any effective marketing strategy. While talk is rife about the decline of print advertising, it is still one of the most dependable tools you can leverage for your business advertising.
Print Media in Advertising
Recent studies reveal interesting facts about print advertising. 70% of Americans prefer to read on paper, and 77% who get their mail delivered check it immediately. A similar study shows that 40% of consumers have made purchases owing to a direct mail ad they received.
The same study shows that recipients read 56% of direct mail. The response rate for print advertisements on mail is 4.4% compared to that of ads on email at just 0.12%. To sum it up, over 55% of all consumers trust print marketing than any other marketing techniques used.
Most businesses have integrated traditional and digital media for their marketing campaigns,and the results are amazing.
Techniques for Effective Print Media Adverts
The versatility of printed content makes it one of the most effective tools for acquisition marketing among other uses. Some of the techniques you can deploy to make your print campaigns more effective include:
1.Clarity and consistency in branding: Make sure your branded materials represent your brand regarding color, fonts,and message.
2.Unique/original designs: Go for a bold look to ensure your brand stands out and for the easier conveyance of the message. Make sure you distinguish yourself from the competition through creative design and high-quality printing.
3.Leverage white space: Don’t crowd your print ad with so much content and instead focus the reader’s attention on the ad by using a large headline and identifiable message.
4.Integrate digital platforms: List your Facebook, Instagram and Twitter Profiles to tap into the tech-savvy audience who want to experience your brand on the digital platforms.
5.Add value: If you have no intention to add value to your audience’s life, then don’t use print ads. Offer your audience a thank-you, a gift or a discount or something else to make them feel special.
6.Utilize different placement options: Try different placement vehicles for your ads including business cards, thank you notes, flyers, signs, brochures,newspaper and magazine ads among others.
7.Call-to-action (CTA): For more effectiveness of your ads, make sure you clearly state what you want the reader to do.
Print advertising remains a powerful marketing tool for any business today. Find a reliable print media company to drive your marketing campaign to the next level.
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About Lead Performance Marketing 
Lead Performance Marketing
23 connections, 0 recommendations, 78 honor points.Joined APSense since, May 7th, 2015, From Florida, United States.
Created on May 8th 2018 00:31. Viewed 542 times.
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