Simone - Branding, Interior design, Packaging & Brand communications

We were delighted to work with Simone Arora, creative head of upholstery brand D’Décor, on her eponymously named furnishing store. Simone’s opened its doors in Mumbai in late September and offers an exciting new shopping destination.

The store is located at the historic Amarchand Mansion in Colaba and is spread over two levels, covering 8,000 square feet and sells home décor that has been inspired by nature. The iconic address of the boutique adds to the character of the store. Previously owned by the commander-in-chief of the Eastern fleet and post-independence by Amarchand Kimji and Sons, the building was last renovated in 1904.

The store is a culmination of Simone’s passion and creativity to take design to a whole new level. Home to contemporary global styles, serene settings and eclectic home concepts, the designer aims at creating a serene space that is ought to make home decor shopping a delightful experience.

I-AM was brought in to create the new brand design the interior spaces. Our work features earthy textures accentuated by metallic sheen, and it has already been featured in Vogue and Elle.

What we did

Branding
Interior design
Packaging
Brand communications

Address-:

P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com

Services

Brand Portfolio Management Services in India

Brand Portfolio Management India

Brand Architecture Services in India

Brand Strategy Consulting in India

Marketing Consulting Services India

Architecture and Design Company India

Brand Consultants India

Branding and Corporate Identity Services India

Brand Design Agency India

Brand Consulting Services in India

Brand Positioning Services in India

Brand Identity Design India

Branding Agency India

Workspace branding

Workspace design

Office branding

Office design

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