Signs That Suggest Your Business Should Hire Professional PPC Services

by My Web Hero Award Winning Digital Solutions Company

Struggling in search advertising without the help of a professional PPC expert can take a significant toll on your mind and wallet. As a business owner, you must understand that it's time to take PPC seriously because 50% of visitors who get redirected to your webpage from PPC ads are more likely to purchase from you.

The top three advertisements in Google tend to receive more than forty per cent of all clicks. These ads can help you improve your brand awareness by eighty per cent. Let's look at a few more signs that suggest your business should consider getting help from a professional eCommerce PPC agency in the UK.

You Need To Improve Your Ad Copy.

If writing is not your forte, know that you are not alone. It is okay for a business owner not to be a good writer. However, your PPC ads are bound to fail if your ad copy is not up to par. This is where an experienced PPC agency comes into play. Survey shows that almost 60% of all customers refrain from doing business with a company with glaring typos and poor grammar in their ad copy.

Nearly 75% of all web users pay much more attention to your writing quality than you think. Besides grammar, your ad copy must also be able to draw in more customers. You must have a compelling headline if you want to attract eyeballs. Professionals can help you emphasise your brand's best features and advantages and offer juicy details to bring in more visitors.

You Need To Do Proper Market Research.

It takes much more than a fantastic ad copy to convince customers to click. It would help if you first found out who your customers are. This is where professional market research can help you out. However, a layperson can't learn all about market research overnight. A professional PPC agency in London will have experience with the following market research methodologies and tools:

Social media listings
Google webmaster tools
Google trends and analytics
Focus groups and consumer surveys
SWOT analysis
AdWords market research using keyword planner

These tools assist professionals in identifying where most of your visitors are coming from and their current stage in the buying process. You will also learn what your competition is doing and how big your market is.

You Wish To Get A Better Return On Your Investment

Do you feel stressed when it's time to launch a new AdWords campaign? If yes, know it's a sign that you must ditch your current DIY PPC strategy. Most business owners believe they are saving money by taking the DIY route. However, working with a professional PPC expert is more cost-effective than you think.

All PPC ad campaigns require you to have a deep understanding of cost-per-click (CPC), cost-per-acquisition (CPA), and click-through rate (CTR). Professionals can help you leverage PPC's metrics to get the most out of your budget. A professional PPC expert can also help you analyse conversion rates, impressions, general traffic, and any activity on social media driven by your ad campaign.

If you try to take the DIY route with your PPC campaign, you risk letting these metrics and your advertising budget fall through the cracks. Therefore, your business needs to look for a professional PPC agency as soon as you notice these signs.