Significant breakthrough in the Chinese-African market

Arsenal, a crack force in English Premier League, confirmed that it paid a club-record fee of 56 million pounds to sign Pierre-Emerick Aubameyang from Borussia Dortmund on Wednesday (January 31). Many football fans came to know Gabonese Republic, motherland of the top-notch scorer and a country on the west coast of Central Africa.

With the arrival of the first Chinese buses in Libreville, capital of Gabon, local people start to use engines of Yuchai, a leading power brand in China, and directly feel the charm of “Made in China”.

Significant breakthrough in the Chinese-African market

Since the establishment of diplomatic relations between China and Gabon in 1974, the friendly relations and cooperation between the two countries have moved forward smoothly. In Libreville, many Chinese funded projects have become local landmark buildings. It is foreseeable that the continuous deepening and implementation of such national strategies as the "Belt & Road" initiative and "Made in China 2025", especially the new China-Africa Cooperation Forum this year, will bring new opportunities to China in cooperation with Gabon and other African countries.

The economic and social development of African countries has imposed higher requirements on traffic and vehicles. It is an opportunity that Yuchai cannot miss. For Yuchai intends to vigorously develop and tap the potential of the African market, Gabon is certainly an indispensable part.

Gabon, located on the west coast of central Africa and with per capita GDP of 10,941 US dollars, ranks third in Africa. The backward infrastructure, small coverage of the transportation network, inadequate public transportation facilities and long-term disrepair of roads bothered Gabonese people. In Libreville, not a public transportation system has been well established. Citizens travel by taxi, minivan and minibus.

Libreville Transportation Company has become the first Gabonese customer of Yuchai and replaced the old Brazilian buses and second-hand Japanese vehicles with Chinese-made buses carrying Yuchai "engine", which will greatly improve the public transportation in Gabon.

The breakthrough plays an exemplary role for the public transportation industry in Gabon. Moreover, Gabon is a large auto market in Central Africa with over 140,000 vehicles. The brand strength demonstrated by Yuchai will, to some extent, represent the "Made in China" effect and exert influence in wider areas.

Transport mature products to Africa

In recent years, given the inactive domestic market in traditional passenger cars, bus companies start to explore overseas markets and send the traditional products abroad.

According to Wu Chao, Director of Fujian Office of Yuchai Marketing Co., Ltd., Yuchai is recognized as the first choice for customers in China's passenger car industry and has maintained good cooperation with domestic passenger car companies such as Golden Dragon. "Whether in the domestic or the overseas market, products of Yuchai have been fully verified in terms of quality, performance and service ability. Yuchai has always put customer needs first, and with first-class products and services, worked together with main engine plants to expand the market.”

It is known that Gabonese customers purchased 100 XML6105 buses and 200 KAST manufactured by Golden Dragon with Yuchai engine for the commuting purpose in Libreville and surrounding areas.

Considering the different road conditions between the urban and rural areas and rural-urban fringe zones of Libreville, and to ensure the operational efficiency of public transportation, and improve the public travel experience, the vehicle engine should achieve high stability, high attendance and low failure rate. They are precisely what Yuchai is good at.

YC4FA and YC6J, two models of Yuchai sold to Gabon, are highly sophisticated and long-tested with unquestionable strength.

YC4FA, part of Golden Dragon KAST, is a major engine for diesel vehicle, light bus and minibus. The 130-horsepower engine has sufficient power and reliability, and been largely applied to similar car models from long time ago.

YC6J, found in XML6105, is also a star product of Yuchai. It integrates many achievements in modern diesel engine technology, with high reliability, a compact structure, and low noise.

Continuous successes in overseas market

In recent years, with its strong innovative strength, Yuchai has comprehensively launched product transformation and upgrading following advanced companies over the world, and achieved new breakthroughs in wider areas in virtue of the “Belt & Road” initiative and by seeking market segments. Yuchai has set up 161 overseas service agencies and its products are sold to more than 170 countries and regions in Asia, Europe, America, Africa and Oceania.

The successful entry into the Gabonese Republic marks the expansion of its market.

Looking back to 2017, Yuchai made remarkable results in the overseas market: it saw the sales of nearly 50,000 products abroad, positive year-on-year growth in all business sectors, growth in the overseas market for eight consecutive years, and an absolutely dominant position in some countries. It is worth mentioning that, as the vanguard of China's passenger cars, Yuchai has exported 10,000 engines for passenger car, accounting for more than 60% of China's total.

Next, Yuchai will further improve its export mode, marketing service network, overseas marketing capabilities and service support capabilities by setting up overseas offices and developing service and spare parts distributors. In respect of overseas management, Yuchai will further regulate the development and management of overseas markets and enhance its competitiveness therein by building mechanisms including the information management platform and the overseas performance appraisal system.

To be a world-class enterprise, Yuchai will certainly continue to deepen the strategic planning and layout abroad, seize the good opportunities from the "Belt & Road" initiative and further promote the building of international brands and markets.

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Created on Mar 13th 2018 04:00. Viewed 376 times.

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