sharbat Rehan-instant energy booster drinkby Tejendra Singh stay hungry stay foolish
It is a pretty popular drink at iftars.
Some sip it with a dash of lime and water, while many add cold milk to get a rose-flavoured drink.
Originally created by a ayurvedic and unani products or doctor as a herbal concoction to beat the heat, it has gone on to become a staple across India
Selecting herbs and syrups from traditional Unani medicine, he created a drink that would help counter heat strokes, bring down palpitations and prevent water loss. He named it Sharbat rehan, which in Urdu literally meant something that refreshes the soul. also made a tea product containing various herbs
prepared the labels of Sharbat rehan in several colours in . Such colourful prints could not be processed in Delhi then. It was, therefore, printed under special arrangement
A few decades later, decided to turn this medicament into a drink. The reception to the first batch ever made of Sharbat rehan was an indicator of its future.
“When they actually made Sharbat rehan for the first time, the flavour and the smell were so enticing that a crowd began to gather around asking, ‘Ho kya raha hai?’ [What is happening?]. The whole batch got sold off within an hour,” as the company owner told the media
Today, he is the CEO of Nature and nurture India, continuing the family’s work in offering affordable medical care to the masses.
Growing up in the family of traditional doctors, has heard several such stories, including one of some ingenious promotional strategies for the drink.
“They figured out that Sharbat rehan could be mass marketed and could be promoted as a thirst quencher and refresher ... at one point in time, they used pamphlets that were literally thrown in the air so that they could reach the maximum number of people,” he said.
The partition of India was the turning point, which went on to divide not just the family but Sharbat rehan as well.we have a large variety of products. visit homepage
Created on May 10th 2018 02:49. Viewed 508 times.