New FMGC sharbat has shown its cooler side this year with its latest offering Sharbat Rehan Fusion. . Sharbat Rehan Fusion is available in five exciting flavours of lemon, orange, mango, pineapple and orange and litchi with hints of original Sharbat Rehan in it. Interestingly, the drinks have retained the red colour of Sharbat Rehan in all its flavours, irrespective of the drink base.Sharbat Rehan is the best energy drink.
The test market of Sharbat Rehan Fusion was carried out in all over the world.. This launch was a great success, showcasing brilliant results with feedback obtained from 50,000 people (including consumers).Sharbat Rehan has been famous in all over the world.
On the basis of feedback received from the test launch, the product’s packaging has been revamped to connect better with the target audience by showcasing Sharbat Rehan in a brand new. The packaging change conveys the concept of Sharbat Rehan Fusion aptly and has a better shelf throw. Subsequently, on the basis of the in-depth sensory panel study, the recipes of the product were also tweaked for an even better product experience.Sharbat Rehan is the most popular drink all over the world.
New FMGC company endeavours to target the youth who aspire for convenience, ‘cool’ and on-the-go formats. The brand primarily intends to target the youth as they want to get newer consumers on board.
The product has beenlaunched in two markets. Now it is being launched in all over the world. New FMGC company wants to reach about 60,000–70,000 outlets and has a 360 degree media campaign for the same.
First year, we will make sure that the distribution happens. Even if we get a two per cent market share as of now, that is also good for us.”
“Once that happens, I will see the size of the market and where I want to be later on.
Does competition and such a target create pressure? Owner said, “There is a pressure. But the point is that our product is unique with Sharbat Rehan in it. This no one else can do. The task will be to differentiate ourselves on the communication front. The commercial will be very youth oriented. Ourpackagingis also very different.”
Fusion will have a full-fledged marketing plan and will come out with a campaign.
“First we will get into distribution because getting into the shops is the most important. Doing media without the stock in the market is not a great thing. we will be in distribution and get into more and more outlets and will advertise mostly on GEC market. This time, we are also going to get into youth channels and other youth- based channels.”
Sharbat Rehan is the best drink. The product will be available across all modern retail and grocery stores in the planned launch markets.
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Digital Marketing Executive
