Set up The Right Tone for Your Brand’s Social Media Presence

Setting up a tone for your brand can be a tricky thing to do and when you are setting it up for social media it means a whole lot of precautions because at a social media forum it’s as easy to lose credibility for brands as its making it.

But when you talk of ‘tone’ you are talking about your brand’s voice that adds a specific touch to your brand’s personality. Your tone also impacts directly your target audience and their perception about your brand. A brand’s tone covers the copy writing for the brand that includes website, social media messages and posts, emails and any other written material about the brand and its services that is used for its publicity and image building.

A brand’s tone on social media pages provides the customers with an idea about the people at the back of the brand. For e.g. famous restaurant chain Nando’s is pretty famous for their crisp and cheeky taglines on billboards and advertisements which give the customers an idea about their food being hot, spicy and tantalizing.

Using a specific and constant tone in all your marketing communication helps you in building a proper and long lasting relationship with your clientele. The clients can connect to your ideas, relate daily life situation to them and can act accordingly with the help of your brand. A little wit and humor in brand communication is suggested to let the clients experience the lighter tones of life when they have had a busy day. It refreshes them and thus builds a positive image for your brand.

How do you find out the right tone for the social media presence of your brand?

One suggested practice is to write the values of your brand down in few words. These values can be adjectives like, funny, witty, friendly, innovative, creative and so on. Every brand has his own value, or example if we take Apple, its innovative, inspire and dream whereas if we take Nando’s if fun, cheeky and witty. Sending out your value proposition in few, easily understood words could be an entertaining and informing way about your brand and its experiences to your consumers.

But before setting up your tone, you must assess your target audience. Getting to know you target audience, their interests and requirements will help you in setting up a relevant tone enormously. A wrong tone for wrong target audiences will lonely do disasters to your rand reputation, your sales and for you business eventually. If your brand stands for youth your tone should reflect that with the usage of easy, more commonly used buzz words but if your brand stand for corporate then your tone should only reflect corporate culture with the way your copies are written, your ad visuals and so on. A young tone for a corporate market will do as bad as a corporate tone for youth market will do. Your consumers will not be able to connect with you and thus they won’t be induced to make a purchase of your brand.

 About the author:

The author works at Amaxza Digital which is a mobile app development company in New York region USA. Amaxza Digital also provides social media marketing services and it is also an iphone application development company that specialize in creating mobile applications for clients worldwide.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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