SEO vs Google Adwords- Which one is the best strategy for your business?

by Sayyed Noman Ali Digital Marketing Manager

SEO Services in Gurgaon: So, you’ve simply got your marvelous new website created or designed. Now, what will you do? And how do you reach your target market/viewers to search for your new online website? The answer is simple in Online Marketing. Online Marketing, also known as Digital marketing or Internet marketing, is the technique of applying various methods and means to promote and sell results or services through the internet. These methods and ways can be classified into the following: E-mail marketing, Blogging, YouTube Marketing, Affiliate Marketing, Social Media Marketing, and more. SEO Services in Gurgaon uses these methods and ways to promote their services.

But, now I would prefer to concentrate on one foremost section of Digital marketing is Search Engine Results. Search Engine Results is broken into two subgroups – SEO (Search Engine Optimization) and Pay per Click (paid advertising). More precisely, I would desire to concentrate on Google Ad Words.

SEO

SEO is Search Engine Optimization. It is an organic way of getting to publicize your website in the top outcomes on search engines like Google, Bing, and Yahoo. This sort of digital marketing needs improvement and must be maintained pay to guarantee that the outcomes are consistent. SEO provides organic search results.

SEO is a fabulous way to grow brand recognition and a lasting company image online.

The idea of SEO is easy – optimize your website to be “search-engine-friendly”, although doing it is a complex and time-consuming job. SEO is not one time online marketing tool that you can do to boost your business; it is a long term business. The ROI of SEO is good and cannot be linked to any other marketing because it all relies on how competing your niche market is about SEO and of course how great your team of SEO experts is.

It is necessary to choose the right SEO Company in Gurgaon. Do not hurry this step, if you do, you can forbid your website and blacklist on search engines. As stated above, SEO is a long term business; this implies that every SEO / website design company that ensures Google results for huge amount is misusing your money on dirty/banned tricks. These tricks normally work for about a week or two, but once Google, Bing, or Yahoo will see these tricks, your website and the domain name will be denounced and removed from their search results. SEO is not an inexpensive service; it takes hours of hard work. Quality online marketing companies know what their SEO is.

Google Adwords (Pay per click advertising)

Pay per Click advertising, also known as PPC, is a way of arranging your 1st Page / Top search engine results by paying some amount of money for the Top position. Google Ad Words has a policy that enables users to offer a certain keyword to place within the top results. For example, if your business sells pieces of furniture, you would bid on keywords like “king size bed”, “wooden table” etc, and when someone types in “king size bed” in Google, your website will arrive all the form at the top of the search results. This form of an online marketing company in Gurgaon can be very powerful if used it right and the ROI can be estimated very correctly.

Still, though Google Ad Words seems like a manageable and easy to use digital marketing tool, it has to be prepared by a specialist. Many people have wasted thousands of money by combining an extra 0 to a few keywords or lost their money by targeting the wrong search groups. Managing a successful Google Ad Words campaign is also a very difficult and time-consuming method, however, unlike SEO, Google Ad Words will provide you an instant result. Taking a professional online marketing company in Gurgaon to manage your Google Ad Words campaign will optimize your ROI and guarantee that your search engine ads are accurate and professional.

In conclusion

Both SEO and Google AdWords have their merits and demerits. Picking one over the other is entirely dependent on the details of the business. But, selecting both will always be a great decision. Managing a Google AdWords campaign, while performing SEO on your website is a great Digital Marketing solution. This will guarantee that you are receiving real-time results and business to your website from Google Ad Words but you will also improve your SEO quality as search engines need to feature websites that are getting a lot of movement