Seo Trends - To Rule The Market
by brandhype in Digital Marketing Company in DelhiBusinesses
have been struggling to improve their rankings of their website on search
engines from a long time. They know that having a good rank results in good
traffic and hence boosts business. To achieve good rankings some organizations,
get involved in the practices which are known as grey hat or black hat seo.
However,
search engines are also changing their algorithms with time and staying ahead
of these malpractices. Google has the maximum share of the search engine market
and it guides regularly about the factors it considers while ranking.
Google
has always worked on a consumer centric approach where it wants to show up best
results to users with less time. A business aligns their SEO
strategies accordingly to get
a good rank in Google.
Below are the some
of the SEO trends, which will rule the future
1. Mobile Indexing
Google has announced long back that it gives preference to websites which have their presence on mobile. In fact, more than half searches happen today on mobile. If you’re working on SEO, then you cannot ignore mobile-friendliness of your mobile.
If
you’re working on a CMS like Wordpress then most themes would take care of it
by themselves otherwise, you’ll have to make every page of your website
mobile-friendly.
2. SSL
Few
years ago, Google has announced the importance of security in a website using secured
website certificates (SSL). It has also announced that this feature will impact
the ranking of the websites.
If
you check now, you will notice that most of the search results on first page of
Google will be websites which are SSL secured. You may also have notice
recently that Chrome flags website without HTTPS can be potentially unsafe.
3. Voice
Rise
in the usage of smartphones have lead to increase of voice search. Google being
a consumer centric company prefers websites whose content is easy to crawl and
index to help users.
Avoid
using flash and optimize load speed of your website. Google cannot read flash
and images, so if you’re using images don’t forget to add alt titles so that
your content is readable by Google.
4. Page Speed
Google
has mentioned several times that page load time is an important factor in
ranking algorithm. If your website takes more than 3 seconds to load then you
can have consequences.
You
can check your page speed using Google tool https://developers.google.com/speed/pagespeed/insights/.
You need to optimize your website and improve your page speed. You can do it by
reducing image size, using page cache etc.
5. Linkless Backlinks
Backlinks
have been an important part of SEO strategies since ages. And it is not
changing now either however Google has announced that it will count your brand
name (without link) also as a trust factor.
If you are looking for Seo
Specialist. You have come to a right place. Brandhype.in prominently featured in the list
of top five Digital marketing companies in Delhi/NCR. Our huge Clients
base is the proof of our good quality work .
Source Link:- https://brandhype.in/seo-trends-to-rule-the-market/
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Created on Jul 25th 2018 01:33. Viewed 424 times.
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Jul 28th 2018 17:09