SEO Services That Help Law Firms

by Kevin Smith Author

With over 1.3 million licensed lawyers in the United States and 75 percent of them working a private sector, it is no wonder that many law firms struggle to bring in new clients. With that sort of competition, it’s vital to use your marketing dollars wisely. If this sounds familiar to you, Search Engine Optimization may be the answer. Law firm SEO services can get your business in front of clients the moment they look for you.

Of course, any savvy attorney may wonder how SEO services work. It’s not magic, but it can feel like it. A talented SEO team can grow your click-through rate at surprising rates. Best of all, that increase can continue long after the initial SEO campaign ends. Here’s how it works:

Give Search Engines What They Want

SEO firms do not have access to Google’s search algorithm or any other search engine’s, but it can seem like they do. Successful SEO teams have conducted many case studies to find best practices. When they discover what works, they can apply what they learned to your site.

Clean the Page

Before you start directing more people to your website, you want to make sure that the site is user-friendly. Your team may go through and fix broken links, reorganize the website structure, and more. Your site can work correctly and make a great impression.

On-Page Optimization

With your site working well, your SEO team can then begin to optimize the website for search engines. This is when those case studies come in handy. Your SEO experts can develop new content to keep your site fresh, which search engines love. Then, they can ensure that all content has the heading structures, URLs, and tags you need. Finally, your law firm SEO services may mean improving your website security.

Off-Page Optimization

Another part of a successful SEO strategy is what happens off the page. This process is also known as link building. In short, the SEO team develops content and places it on reputable, authoritative sites. This material then links back to your website. When search engines crawl through sites and see these backlinks, you can rise higher in the ranks than ever before.

Law firm SEO services can transform your business. By giving search engines what they want, cleaning up your site, and optimizing both on and off the page, an experienced SEO team can help a lot.