Search Engine Optimization (SEO) is an important and complex industry. With Google frequently updating its algorithms, it can be difficult to keep up with all the changes and ranking signals, but it is necessary for businesses that want to grow. Different companies require unique approaches to SEO. For example, someone who needs a dental website can hire a design firm that specializes in SEO for dentistry. A new marijuana business would require a very different method for achieving its indexing goals.
Regardless of industry, quality content should always be the focus of every website. The following outlines other SEO changes in 2020.
In recent years, there has been a strong shift from desktop to mobile in regard to search. Currently, it is estimated that 60 percent of searches are conducted from a smartphone or tablet. In light of this, Google recently released its initial mobile first update. While the company first announced the indexing plan back in 2019, it is only now starting to bring significant changes in how sites are ranked.
The current SEO update has only a limited effect on link earning. Quality inbound links improve a website's rank and show Google that a site is a valuable resource to visitors. In 2019, SEO companies like WordLead say statistics show providing fresh and engaging content will encourage links from other websites, leading to better indexing and even more search traffic.
The best approach to SEO is producing content that appeals to both people and search engines. This will result in a good reputation and an excellent ranking through organic hits. A good starting point is keywords. When used intelligently, keywords attract search engine bots and get a site indexed quickly.
In addition to keywords and quality content, Google also uses site speed as a ranking signal in 2019. Research has shown that many people will leave a site if it does not load in three seconds or less. This is a very small time margin to work with, which means clean code, scaled images and caching are crucial for a good ranking.
Website SEO is something that must be adjusted each year. For a site to succeed in 2020, it needs to be fast, have quality content, a good mobile experience and use the right keywords. This can be achieved manually or through the use of an experienced SEO designer that builds industry focused sites.
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