Selling phone cases and covers – a business model with saturation point

Needless to say, India is one of the prime target markets for electronic gadgets – specifically for mobile phones. Millions of mobiles phones are sold in this country every year and over 50 brands are competing against one another to be in the fray. They are doing every bit to take their share of the pie. In all, India has become the cynosure for mobile markets in the world. But, more importantly, it is impacting another business in line which is gradually taking the rhythm in Indian markets. Let’s talk about it in detail –

The rapid pace at which the mobile phone market is expanding in India, it has directly impacted the business of phone cases. Yes, manufacturing and selling covers and cases is one of the most popular business in the country these day. Luckily, the business is thriving like never before. It’s not all, there’s a lot to come, and there does not seem to be saturation point for it in the near future.

The success ratio of this secondary business picking up the pace, more and more new players are coming into the fray. Significantly, this business model is not confined to marketing places like ebay and Amazon, these businesses have started taking interests in having their own online shops to tap the markets.

The estimate of the growth an potential can be taken from the fact that even before the launch of an official phone, the cases/covers start getting manufactured to meet the high demands. For instance, the moment Nexus 6 was announced and was due to have an official launch, the searches for nexus 6 cases started taking space in Google’s searches. Yes, that’s a game. Such businesses usually set up a page on their website much before the phone is officially made available in the markets. Google takes some time to index a page in its searches, this is the reason business get ready for it beforehand.

However, search terms are buy phone cases online are among the top completion keywords because they do not affected by any launch of new phones, they are evergreen and stay fruitful for business throughout the year.

The strategy for specific model keywords is different; businesses usually start working with them much before the launch. Another example of such keywords can be - buy Samsung S5 Cases. The campaign for promotion and getting share of the search starts much before the launch, sometimes they get more prone to believe and depend on rumors as well. It all continues till the phone is selling and no other upgraded model has come into the markets. As the new models, the all eyes get set to them, and the process continues.

Talking about the future of business selling phone cases and covers is bright for at least 10 more years in the Indian markets. The reason is obviously the fact that there does not seem to be any saturation point. Everyone needs a phone and this would never touch the saturation point, and so would the business. 

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Dec 31st 1969 18:00. Viewed 0 times.

Share on APSense

Comments