Selecting the Best Location For Outdoor Digital Signageby Gloria Philips Expert Blogger Implementing Digital signage, while it is indoors or out, can be a considerable investment; getting the most out of your screen is therefore important in obtaining a return on this investment.
The crucial aspects of any digital marketing campaign that could make a real difference to how fast this return on investment is made.
Outdoor Digital Signage
The Terrific advantage of outdoor screens is the potential audience is always greater than a similar indoor system. Not only can an outside digital screen reach all the people that go in an out of shopping malls or retail stores, they are also able to reach those that don't.
Outdoor Digital signage may also be considered by commuters in buses, buses or motor cars that is why so many people are now choosing an outdoor screen.
Areas with the highest footfall are By far the best locations. Main commuter runs, and along substantial streets are by far the best location to optimise traffic but clearly there could be limitations to which locations you are able to place your screen.
Another Aspect of the location is the way it is viewed. Serious consideration should be placed into the way in which the unit is mounted. Too large; such as from the ceiling, and it could get ignored. Eye-level is undoubtedly the best height but this can be tricky to achieve.
Correct angle of the screen can also increase its readability. All screens should be tilted so it's easy to read from the oncoming audience.
While Waterproof LCD enclosures and other outside TV systems will protect the Screen in the weather elements, the biggest enemy of the outside Digital signage screen is the sun. A bright sunlight can make a screen Unreadable, washed out, or create warmth. Counter this from transflective TV screens, higher brightness LCDs and anti-glare glass. However, one of the simplest solutions is to position If this is not possible you Can always place a hood or canopy over the device to protect it from the sun.
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Created on May 26th 2020 06:34. Viewed 117 times.
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