Secrets of Mobile Email Optimization

Let's forget all the technicalities and talk about ourselves for a moment.  How many times have you checked your phone today for no reason? Does your hand slide into your pocket every few hours to take your phone? Do you very often receive and check your emails on your mobile? 75% of the population check their emails on their mobiles. The age range of this staggering amount of users is from 18-34. This is the prime market for a majority of brands. This is why mobile email optimization is so important.

The Balancing Act

Creating content that fits perfectly on all device is quite a hard job. Kind of like walking on a tightrope. Skilled designing practices and planning is the best way to deal with this. Many brands do the mistake of just focusing on the desktop version of their content, convincing themselves that the optimization for mobile can be done at the final stages. Do not do this. For more information on how to optimize your content for the mobile click here.

Now let's take a look how to specifically deal with mobile email optimization.

Keep-It-Simple-Silly

The most shared form of text has a few similarities. They are really easy to read and appeal to the eyes. The text looks inviting and the words brush your mind effortlessly. Such content, although looks minimalist and simple, is quite hard to create. Make sure that the article or blog you write has clear whitespaces in between. Concise formatting and cropping out extra details for sharpness can step up your game. The email should be easily legible and the idea that needs to be put forth should be super straightforward. Customers should be able to get the idea just by a glance.

Layouts

Let's state the obvious- Mobile screens are meant for portrait use. This is why it is better to optimize the images based on the mobile dimensions. Try to limit the width to 600 pixels. This means that the picture is visible in its finest form. Eliminating the need to zoom in and out makes the content readily accessible.

Readability

Make sure that the fonts you are using are legible and not too flashy. Stick to a font family that has a bold look for the title and a thinner one for the body. Blue fountain medium has provided a skeleton guideline to follow while making mobile-optimized emails. 

The body should have a minimum font size of 13pts. Going too small will make your viewers squint and zoom. Too big and it will look flashy and distracting. 

The title should be bigger than 30pts. Create a catchy title and align it to make sure it gets to proper attention at first glance. Make sure to use contrasting colors so that it is neatly visible on mobiles where the brightness is turned down too.

Conclusion

Mobile email optimization is a vast topic that is easy to get into but difficult to master. Learn to find out the best ways to optimize your content. This means that you should be ready to do all the groundwork - this can include re-sizing the images to creating entirely new content just for mobile. Although this might seem redundant for you at the start, it is a very rewarding field. Optimized content never fails. Consulting digital marketing specialists like Adhuntt about how to get started will give you a detailed knowledge of what can be done to improve your entire strategy. Keep learning new tools and soon you can get ahead of your competition just by this one method. Good luck with your brand!

 - Dinesh Kumar 

owner of Adhuntt Media 

SEO company in chennai

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Created on Aug 31st 2018 09:36. Viewed 562 times.

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