Savvy Discounting Without Compromising On Value Propositionby Dontpay Allus Marketer
As traditional retailing is vacillating, online shops are making hay.
People like the convenience of buying on the internet, more so when discounts abound.
“People love the feeling they are getting a deal”, says a marketing guru.
This perception of buyers is fostered by retailers’ ubiquitous use of terms like suggested price, list price, reference price, and more. The idea is clear. Manufacturers and retailers keep telling us – do not pay more elsewhere.It is a sales tactic all sellers use.
This holiday season browse through the internet or walk through your department store. You are flooded with signs like “prices slashed by 40%”, “50% off” or “buy 2 and get one free”.From the biggest multinationals to the smallest retailers, everyone plays this game.
We are presented with keytours discount coupons and deals to save good money while planning a trip to Greece. Or RageOn coupon codes if you want to get done printing on a “made-to-order” basis.Discounting prices is an age old trick. Yet, it gets better and better as all merchants jump on the bandwagon.And when similar items cost the same across different brands, here is where things get complex. The defining solution is such scenarios are – sell with a value proposition.
Here is a list of what you can do.
Relate benefits of your product or service
Remind consumers of their problems and tell them how your product is the right answer.
Display positive feedback from consumers who have made use of your merchandise or service. For example, when keytours discount coupons and deals are offered to you, the travel agent also highlights their top quality service standards, provision of multi-lingual tour guides, and a choice from traditional and modern hotels.
Define real value
The value proposition of your brand must aptly describe what the customer gets.
Here is a good example.
With RageOn coupon codes, the consumers just do not save money.
The company tells customers why they are named “The world’s largest All-over print online retailer” and how they have pioneered the art of made-to-order dye sublimation that allows for print and design of any colors across a range of merchandise.
Focus on the points of difference
Explain reasons why your product is better than the competition. What characteristics does it have other brands haven’t?
Read your customer’s mind
A good way to do this is by talking to your customers. Pay close attention to their insights to get the best phrasing in your ads.
The language must contain the desires and outcomes your consumers actually want and not expect to hear.
Good marketing is all about making the truths clear. If you do not put forward the value proposition, you may miss the bus.
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Created on Oct 30th 2017 01:56. Viewed 151 times.
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