Rum Beverages: Best-Selling Brands Decoded

by Pooja Singh Manager

Rum Beverages: Best-Selling Brands Decoded

The world is a good place to celebrate and with celebration comes alcohol! The demand for rum in winters is quite bizarre, as people like to blend this smooth spirit with water, coke and even fruit juices. The production of rum is done using the byproducts of sugarcane which is majorly managed across the Caribbean, Central America, Mexico and other countries. Presently, there are many different varieties of this alcoholic beverage available in the market, and the competitiveness is electric among prime manufacturers.

Lesser Known Rum Facts

People who are allergic to gluten can cherish this drink which is naturally sweet and bitter wrapped in a burnt taste. There are cultural links to rum across several tropical areas, which makes it a vital part of human history. If people think of rum as just another alcoholic drink, then they are highly wrong! Without stressing on the nutrients aspect, there are numerous health benefits associated to drinking rum, such as muscle pain reduction, fighting osteoporosis and even lowering the chances of cancer development.

Top Selling Brands from the Global Rum Market

Appleton Estate

The brand has been quite successful in managing its widespread customer list throughout these years. Moreover, sales increased by 50,000 cases in the year 2015, which has indeed boosted the reputation of Appleton Estate. This particular rum was restructured in 2015 with the addition of new identification sorting as well as packaging updates for three prime versions.

Contessa

At present, Contessa, which is owned by Radico Khaitan has been experiencing a slight downer in the market, but still enjoys its popularity in India’s defence sector, covering almost 25% market share. Moreover, the rum brand has also established a steady marketplace across Africa, Middle East and South East Asia. The richness of this alcoholic beverage has further lured clients in USA and Canada.

Ron Medellin

According to active reports and statistics, Ron Medellin rum stands ninth in the list of best-selling rums around the world. In 2016, this specific rum brand experienced growth by almost 34.20%, which indeed shook the overall market. Primarily manufactured in Colombia, Ron Medellin is largely savored in Latin America. The primary range consists of 12- and 8-year-old versions.

Captain Morgan

Diageo’s most famous rum brand, Captain Morgan, has reserved its position in the top four best-selling rum brands in terms of sales. Last year, the production capacity of Captain Morgan had enhanced with the active offering of flavored expressions that included coconut and pumpkin flavors. In addition, the brand has escalated its marketing strategies for the coming year, as a new worldwide campaign has initiated with the addition of popular sporting celebs.

Havana Club

The most talked about rum brand is Havana Club, which continues to grab all the attention due to the headlined prospects of lifting trade restricted concerning Cuba. Moreover, the brand has been stuck in a legal battle with Bacardi that has further impacted the global demand for this particular rum. As per reports, there has been a significant rise in tourism across Cuba after diplomatic relations have been stabilized, which has positively influenced Havana Club’s sales.

Old Port Rum

Old Port Rum is an Indian brand which is possessed by Amrut Distilleries from Bangalore. This brand has experienced sudden dip in volume sales after 2016, majorly struck with the demonetisation hassle that impacted the domestic market. Moreover, the ban on alcohol sale within 500 meters of national and state highways is another factor which has lessened the sales of Old Port Rum. However, the customer base has stayed in support for this brand since it delivers a palette which is unforgettable.

Bacardi

In 2014, Bacardi lost its status of being the globe’s best-selling rum variety, but soon retained it back after two years. The brand has kept its integrity and quality high which has helped the company alleviate its sales. Presently, Bacardi is offering a wide range of rum that is expected to rise in the US market due to increase in distribution contracts and customer demand.

Apart from these, there are several other manufacturers which have actively worked to establish themselves in the global market for rum. It is never too late when it comes to alcohol tasting, so hit your favorite pub, bar or club and order the coolest drink blended with rum!