Rowing for The Reputation

by Abhinav K. Digital Marketing Expert, Freelance

In today’s competitive world, where businesses are splurging lavishly for branding and promotion the battle for recognition and reputation is all time high in the corridors of business. The reputation of a business organisation is the index to judge the worth of an organisation in the market, trust of its customers, faith of the investors, support of the bankers, loyalty of the employees and character of the employees. Reputation decides the worth of an organisation in the market, value of its shares at the bourse and equity of the brand in case of mergers and acquisitions. Alike other business activities, reputation or image also demands time, effective planning, smart strategies, a concrete contingency plan, concentrated efforts and above all a good Public Relations(PR).

Media is the most powerful entity in the present global world and those who are media friendly are getting frequent coverage in the media. But, one should not forget that it is very difficult to develop a good rapport with the media and for this a business can hire a reliable PR agency. These public relations firms do all the image building or reputation enhancement activities for the clients and work as a linchpin between the client and media. They create well written press releases pertaining to events, launches, conferences, award ceremonies and other activities, PR professionals coordinate with journalists and media people to pitch these press releases, profiles, interviews and other communications.

The role of public relations firms in reputation management has increased dramatically after the phenomenal success of social media in the past few years, and this growth is so instrumental that its negligence can literally cause the death of a brand. Hardcore business people to high-profile politicians all are using social media to enhance their image, but social media is too vast and dynamic and only PR agencies expert in SEO and SMO can maximise your ROI in reputation management and brand building activities.

The reputation of an organisation has become one of the most vital forces in improving the revenue of a business. Rising literacy, personal income and accessibly to the internet is not only responsible for the rising purchasing power of the people but this socio-economic growth also play a vital role in changing the perception of the consumer and their buying behaviour. Nowadays, a common man understands the significance of a brand and its impact in changing the life-style of a person. These are some of the relevant aspects which justify the role of reputation management in the success of a business and the need of PR agencies in building the reputation of businesses and people.