Rise in Health-Conscious Population Anticipated to Drive Global Wheat Grass Powder Market

by Rati Ram Business Developer

According to study, “Global Wheat Grass Powder Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024” the key companies operating in the global wheat grass powder market are Now Foods, Myprotein, Pines, Navitas Naturals, Naturya, Amazing Grass, Urban Health, Wanshida Wheat Industry, Drberg, Bondi Wheatgrass Juice Company, PINES International Inc., PINES International Inc., Easy Pha-max, Synergy, Heappe, Girme's.The manufacturers are developing new wheatgrass powder in various forms such as capsules and tablets that are easy to consume. Key companies are also directing on developing new product innovation, based on value-added constituents, to compete in the market.

Wheatgrass is a natural food source of nutrients including minerals, vitamins, and the green plant pigment chlorophyll. Wheat grass powder is a product obtained from parching the extracted juice of wheat grass and sold as a dietary supplement. For some health enthusiasts, it is valued for its dietary or nutritional benefits as it contains high levels of beta-carotene, B vitamins, amino acids, and fiber. It is also apparent to possess antibacterial & restorative properties that help to detoxify the body.

The key benefits are included lowering the cholesterol & blood pressure of the body, boosting the immunity, helping with diabetes, arthritis etc. Apart from this, few of the side-effects are nausea, headache, digestive discomfort, constipation, allergic reactions, fever or swelling of the throat.

Based on nature, wheat grass powder market is segmented into organic and natural or organic. Organic segment holds major share in market owing to increase in organic wheatgrass products. Based on packaging, market is segmented into bottles, pouches, sachets and tins. Based on nutrients, market is segmented into enzymes, vitamin A, C, E, K and B complex, calcium, iron, and phytonutrients. Based on distribution channel, market is segmented into indirect, direct, specialty store, online retailers and hypermarkets & supermarkets. In addition, based on end-use, market is segmented into nutraceuticals, industrial, household, personal care cosmetics, functional beverages, and pet food.

The wheat grass powder market is driven by growth in awareness regarding the increasing prevalence of lifestyle diseases, followed by improvement in living standards of majority of the population, rise in disposable income levels, increase in food & beverage industry,improvement in supply chain for strengthen the distribution network and new product developments.However, side-effects associated with wheatgrass powder may impact the market. Moreover, rise in consumption of nutrients is a key opportunity for market.

Based on geography, the North-American region holds major share inwheat grass powder market owing torise in health-conscious population and their inclination towards functional food & beverages in the region. The Asian-Pacific and European regions are projected to register the highest CAGR due to growth in demand for wheatgrass supplements and increase in awareness for wheatgrass products among the consumers over the forecast period.In upcoming years, it is estimated that future of the market will be bright as a result of growth in demand for organic food products during the forecast period. The global market is projected to grow at a CAGR of approximately 4.3% over the next five years, will reach US $27 million in 2024, from US $21 million in 2019.

For more information on the research report, refer to below link:-

Global Wheat Grass Powder Market

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World Wheat Grass Powder Market Research Report 2024 (covering USA, Europe, China, Japan, India, South East Asia and etc)

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