Reward Your Customers with thirtybees Ecommerce Referral Program

by Czarina R. Content Manager and SEO

What is the idea behind ecommerce customer referral program?

The idea behind referral programs is to motivate your existing customers to earn credit on your shop by encouraging them to recommend you to their friends. This method can work as long as you already have a customer base and you sell products that you do not buy once in your life (the consumables are still best for you. Affiliation, because you have to buy them regularly).

However, it would be a mistakes for some shop owners to think sales will be go up exponentially, because because you run the referral program. To take advantage of this process it is necessary to define rules where everyone wins . The most important thing is to explain to your customers how it works. In my opinion, you need a complete CMS page that explains the details of the process with illustrations.

Why would Customer Referral Program work?

One possible explanation among others why referral programs might lead to higher customer profitability and loyalty is called social enrichment. Essentially, this explanation is that the bond that initially exists between the referrer and the referred-customer is an important part of why the referred-customer is committed to the business.

When running an ecommerce referral program, remember these three very important points:

#1. Give people a self-serving reason to WANT to talk about your product and refer you. If what you offer is uninteresting, people wont refer it. So, make a compelling reason for them to refer.

#2. Make it really easy for your customers to refer you and they’d be happy to do it!

#3. Get influential people to endorse you. There are “influencers” who can bring you new buyers (because they are looking for ways to save money). I see a lot of shops and yet, I seldom see them highlighting affiliate program. While it is not complicated to use, only a few really explains how this work to customers. In fact, if you do this, go extra further and make a video that explains your approach, why you put this program in place and why everyone is a winner (to reassure them too).

Reward Your Customers with thirtybees Ecommerce Referral Program