Retail Signage Types That Should Not Be Overlooked

If you run a retail business in Sydney and wish to make it successful by attracting clients & driving sales, you will have to increase your visibility in the first place. The best way to improve brand recognition is using effective signage. Quality signage can help a great deal in communicating with potential customers and driving foot traffic.

There are certain types of retail signage which can aid you in making a significant impact on your target market and boosting sales. Let’s have a look at what they are in detail:

This type is undoubtedly the most vital of all as it plays the biggest role in drawing the attention of passers-by as well as encouraging them to push the entrance door to your shop and enter. It can take the form of entrance signage, window decals, awnings and so on. However, it must be placed appropriately at a place that is clearly visible to drive-by and walk-by traffic. It should also be effectively branded for drawing in visitors and communicating to them the experience they may have inside your store.

Also known as departmental, organisational, wayfinding or directional signage, informational posts help customers to easily navigate within a store. In other words, they are self explanatory and can tell clients where they will find the items they need. While designing informational posts for your store, you need to make sure that they are concise, legible and easily comprehensible. For example, if you are going to have Perspex signage as informational posts, it should have the required message engraved on it in simple and bold fonts.

They are used primarily for influencing customer behaviour through appealing imagery or convincing language. They can effectively advertise a promotion or a certain product, and thus allow you to convey particular details about featured, seasonal or new items. You may even utilise them as highly efficient tools for increasing brand awareness, improving retail sales and creating a high perceived value for the products.

It might sound a bit awkward, but you can also use mats as signs for your retail business. Not only would they fulfill informational and promotional purposes, but also meet cleanliness and safety needs. You can have them designed to feature the logo of your trade or even act as a means for augmenting brand recognition.

While investing in the above mentioned signage types, try analysing them using a fresh perspective. Be true to yourself about what is conspicuous and what can be confusing.