Recruitment Marketing Software vs Top Applicants Tracking System

by TheHRSoft Inc The Human Resources Software Corporation

The role of recruiters is changing, particularly in competitive areas like healthcare. You'll want to make sure you have the correct tools as you include more marketing elements into your drive to attract and hire top talent. That's why it's critical to understand the differences between recruitment marketing software and an application tracking system. These tools can be used in conjunction to create a holistic talent acquisition plan. At THS we make smarter decisions, increase recruiter/employee performance, and handle the full acquisition and applicant management process, from job creation to onboarding, from a single, convenient interface.

What Is Recruitment Marketing Software and How Does It Work?

By developing talent pools of dynamic and passive job seekers, recruitment marketing software allows recruiters to attract, source, and engage applicants. THS takes measures to connect with talent before they register and become applicants are the emphasis of recruitment marketing operations. These activities range from posting job openings on social media and job boards to administering targeted email campaigns, establishing custom web pages, and other initiatives aimed at enhancing your medical organization's employer brand.

Recruitment marketing software has several powerful features that make it simple to take action, all from one place. Furthermore, recruitment marketing software generates data, allowing you to track what works and fix what doesn't, ensuring you get the highest return on investment for your time and money. At THS we accelerate the process of accomplishing the organization's goal and assist in focusing on the most important concerns.

Explanation of applicant tracking system

While most top applicant tracking systems incorporate rudimentary sourcing features, their primary role is to track and manage applications after they are received by the business, as well as to guarantee a uniform and compliant recruiting process. Most applicant tracking systems are workflow-oriented and aren't designed for pre-application capabilities in recruitment marketing software. These technologies work together to simplify requisition procedures, improve recruiter and hiring manager cooperation, link easily with history check systems, convey job offers to candidates, and even expedite employee onboarding with greeting letters and other new hire paperwork.

How Applicant Tracking Systems and Recruitment Marketing Software Can Help You

Your applicant tracking system is not a substitute for your recruitment marketing software and vice versa. However, you may utilize your recruitment marketing software to supplement your application monitoring system, allowing you to source your talent pool and convert interested people into job applicants.

THS has meticulously designed out the talent management process for speed and ease of use, and we are integrating our recruitment marketing software and application tracking system at key crossroads. Both solutions improve the recruitment marketing platform process, but when combined, they cover the whole talent acquisition lifecycle.