Recognize the real potential of your business with android app development

by Madhura Shree Digital Marketing Expert

There are a lot of reasons why businesses are resorting to having a mobile app besides a mobile website. Android apps, in particular, can help businesses understand the real potential. Android apps are efficient marketing tools. The use of smartphones has seen a steep growth in the recent years. And the prime operating system that is a predominant player in the smartphone market is Android.

When it comes to buying an android smartphone, you have a large number of options to choose from as against iPhones. And, of course, Android based mobile phones are available at much lower prices than iPhones. This is one reason why the Android market is broader and you get a larger user base. This is why having a great app for the Android marketplace can help your business a great deal.

But you do not have to spend all the time and money in allotting dedicated resources to develop and manage an android app for your business. You could simply approach an android app development company for that. Cumulations is one of the leading android application development companies in India that delivers high-quality apps with great delivery times.

The following are the ways in which android apps can help you identify and make full use of the potential of your business:

1. The number of downloads can tell a lot:

Accessing a mobile website is not the same as downloading an app from the android

marketplace. When a user downloads your mobile app, it shows that there is a customer who is interested in your business. So when you have the number of downloads of your android app, you can understand a lot about the target audience. This can show the number of users interested and even the age group and other categories of the target audience. Identifying and building a customer base is particularly essential for smaller businesses and startups. In most cases, ideally, only those customers who are genuinely interested in your product or service would download your app from the android Playstore. This means that several downloads would result in improved conversion rates.

2. Accessing on-the-go:

Android apps are primarily for those who are always on-the-go. So people can access your business’ app from anywhere and at any time. This means that even at times that the user doesn’t have an access to a laptop or a personal computer, he can purchase your service or product. The user can also shop around the clock. By improving the visibility of your business and enhancing your brand identity, android apps can significantly improve your business.

3. Better marketing campaigns:

Push notification through apps is a great way to improve your marketing. You can design better marketing campaigns through your android app. Improved marketing means improved revenue. You could even perform cross-promotion. You could effectively increase the download count by promoting your app and thus your business through other android apps.

4. Rewards and loyalty schemes:

One perky way several businesses promote their app and thus their businesses is by

introducing app-specific loyalty programs. If the app users are entitled to exclusive

privileges and loyalty benefits, the number of downloads would noticeably improve. This is a great way to tackle the competition in your market segment.

5. Boost your business with better customer relationship:

To establish a brand and to make your business flourish in the long run, building a

customer base and creating a great rapport with your customers is one of the most

important factors. Most business apps come with inbuilt customer service contact desk. This makes it easy for the customers to get in touch with you, thus improving the customer’s trust. This can sufficiently boost your business. Responsive customer service can also help you stay ahead of your competitors.

An android app helps the businesses understand their potential. They can help the users by making the whole experience more personalized and smooth. So it is more of a win-win situation. This is exactly how android apps help you tap the full potential of your business.