Reasons why Magento is suitable for every E-commerce business

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

A good E-commerce website is the face of a successful business. There is a lot of responsibility for the store merchant when it comes to establishing a strong digital presence. Moreover, with rapid technological advancements, the industry of entrepreneurship is also booming which has made the competition tougher. This is why choosing a good platform for developing the website is a must.

Magento is one of the most reliable platforms for E-commerce businesses. The Magento developer in Brisbane integrates it with multiple features which makes it revenue-oriented, therefore helping the stores by increasing their sales. It shows extensive functionality, scalability and flexibility which is unlike any other website framework. Its open-source nature also makes it more popular and likeable.

There are several reasons why Magento is the best choice for most E-commerce websites. Below these are discussed in detail.

1. Rich features

The platform of Magento breaks the myth that managing an e-commerce store requires a huge effort. It provides a rich set of extensive features that render complete protection and undivided support to the owners of the businesses. It provides features according to your business purpose along with adequate and advanced options for search filters. With effective techniques for user management, it can help one run their store successfully even at the beginning stages. Magento can also provide multi-language and multi-currency support that smoothly reaches beyond particular demography.

2. Simplified product management

For every online business, catalogue management is crucial. This is because it comprises more than thousands of products and services which has to be managed and kept track of. The sellers can import and upload their own products by logging in through a different panel. One can also add details, related information, price, product review, discounts, payment method etc under product categorisation, rating column and others.

3. Rich user shopping

Magento provides the users with a rich experience along with a smooth method of shopping. The check out procedure is easy and without any difficulty. It is a one-step process which attracts the customers majorly. Instead of undergoing multiple steps for payment, Magento ensures that it is easy, quick and simple. Once the customer makes the transaction, the details are saved and encrypted into the app/website. This minimises the chances for shopping cart abandonment. Therefore, it also encourages more traffic by increasing the conversion rate.

4. Multiple Extensions

Magento is also popular for the wide range of extensions that it offers. This is a huge privilege, adding the useful extensions for the website so that the tasks become automated according to the correct requirement. One does not have to put in any manual effort for getting a task done. These extensive modules along with the extensions exceed the satisfaction limit of every overwhelming E-commerce market.

5. SEO compatibility

Magento exhibits immense compatibility with important Search Engine Optimisation techniques. By providing all the basic SEO features, the website gets a good SERP result without additional need for manpower. With its in-built SEO elements like the URLs, proper tags, site map creations, one can easily measure their website performance and analyse valuable data accordingly.

Jonathan Paul is an experienced Magento Developer in Brisbane working with a leading software development company named PHPProgrammers. The author has written this article to elaborate to the readers the various reasons why Magento is the most suitable platform for E-Commerce stores.