Quizzes Can Help Your Company - Here’s How

by Ben Goodman ***

Virtual assistants services include search engine optimization (SEO), paid online campaigns, social media marketing and management, lead acquisition, media creation, email marketing, and web development and/or design.

Social media marketing and management, more specifically, is an online business strategy where businesses strengthen their brand names through social media interaction and activity, photo and video advertisement production, and survey and quiz creation. Yes, your eyes read the right word - quiz!

In the social media platform Facebook, virtual assistants can take advantage of the quiz feature available on the platform. Here are the steps in creating quizzes:

1. Create

There are two types of quizzes that you can create on the Facebook quiz: a personality quiz and a knowledge quiz. How do they differ?

Personality quiz - Has different outcomes depending on the answers of the participant. Participants will get a personality at the end of the quiz and they can share it with their Facebook friends.

Examples could be: Which RuPaul’s Drag Race Queen Are You?

Who are you in your past life?
Are you a KatyCat or a Swiftie?
Knowledge quiz - Made of multiple-choice questions. Participants will be scored at the end of the quiz and they can share their results with their friends. Some Facebook pages give away prizes to lucky winners.

Examples:
Let’s Test Your Physics Knowledge
The Ultimate Pop Culture Quiz

2. Publish and share

To maximize the potential of the Facebook quiz, virtual assistants will schedule the publication of the quiz to match the optimal time of day with the most online activity, most usually during the peak hours on Facebook. As soon as the quiz is published, participants will be able to share and compare their results with their Facebook friends.

Sharing generates social media interaction and engagement. It will stir conversations. And most importantly, it will organically help your Facebook page gain followers.

For different purposes, virtual assistants can create quizzes to gather knowledge from the participants. Some quizzes are made for fun, but most frequently, it is a research tool to measure and survey audience taste and preference.

The good thing about Facebook quizzes is that its design scales are compatible with any electronic device. It is easy to navigate, highly customizable, and provides results analysis. Companies, whether micro or mega businesses have used quizzes as an instrument to calibrate their social media marketing strategies.

Businesses deserve to maximize their social media presence With the help of a top virtual assistant service provider, this is very much possible. Quizzes might be usually associated with school, but for social media marketing, it is one little tool that can make the difference you need.