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Pros and cons of social networking sites

by Olga Sikhwivhilu Marketing consultant

Social networking sites have won attention and interests of all age groups. These age groups transcend from over-occupied businessmen, exceptionally free people as well as who are decently occupied. It has raged as a massive tide that makes you stay connected with family, friends and even people from across the world. Social network platforms have created a magnetic field; drawing attention of people all the time. Additionally, business houses have adopted this medium to pocket benefits, earning fame as well as gearing it for personal advancements.


Hosting a number of features, social networking websites have been accommodating manifold advantages along with equivalent disadvantages. To highlight, it’s not just that networking sites interest teenagers but has been pulling matured people equally. Researchers have been advocating a horde of benefits acclaimed via social media quite often.


The Fairer Side


  • Bringing the world closer: This has been the foremost benefit that social media platforms poise. Chat with friends online anytime of the day, irrespective of the exaggerated and genuine distances. Moreover, you have the leverage to stay connected over-the-go with mobile app versions of these sites. They have undoubtedly; knit the world in a one-close family.

  • Student benefits: It has been lately discovered that 50 per cent of students have been using social media platforms to discuss school curriculum whereas 59 per cent of students devote their time to discuss valuable topics over these sites.

  • Brand building: Business social network has stormed like a rage as firms realize the medium's extensive scope. A lot of these enterprises have attained impressive success with their presence on these more than traditional marketing strategies by inventing ways to strengthen their existence in market. Customers can directly contact their favorite brands and have a one-to-one real-time conversation.

  • Employment opportunities: The arena of job searching just expanded with firms posting vacancies over their official social media pages/communities inviting an elaborate number of candidates.

  • Creating name: Social networks offer a credible platform to budding artists. They can build their personal fan base and earn quick fame.


The Dark


  • Drifting from the actual world: Social network platforms have been magnetizing people and before they realise; they land themselves at a fair distance from the real world. The electronic world over powers the real world and they are left with no time to meet their friends in person.

  • Stealing information: Since these sites are open for all; the chances of inviting dangerous encounters get multiplied. Any personal information shared over your social profile can prove extremely dangerous and hamper your personality (until you have made all required privacy settings).

  • Lower academic grades: Children are inquisitive by nature. Anything which stands out from their knowledge tempts them and they thrive to know it. A major chunk of children get easily drifted towards all-time usage of these sites out casting their study time.



End of line:


These sites have emerged as a refuge from ardent and tedious work schedules. As the side of a coin, social network website house several benefits that run parallel to varied disadvantages. However, it depends on the end-user as to how he chooses as his cup of coffee.



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About Olga Sikhwivhilu Freshman   Marketing consultant

6 connections, 0 recommendations, 23 honor points.
Joined APSense since, June 25th, 2014, From Randburg, South Africa.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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