Promotion on Facebook: 10 Ways and Step-by-Step Instructions

In this article, we have described ten effective ways to promote through Facebook.

Facebook Promotion: Page, Group or Public

Facebook can be promoted in three ways: promote a personal page, group or business page. The third option is most suitable for promoting the company.

There are several reasons for this:

1. In your personal profile you will not be able to use the name of the company or store - only the name and surname. And if it is possible to “deceive the system” by specifying a brand name instead, then Facebook can detect a violation at any time.

2. The functionality of the group is focused on communication, and not on sales and branding. A logo in a group can only be placed on an avatar, geotags and contact information cannot be set; targeting in a group cannot be done.

3. The promotion of the group on Facebook is difficult because it does not have statistics and it is impossible to track the effectiveness.

4. Posts in the group have low coverage and are poorly displayed in the stream.

Benefits of Facebook Page Promotion

1. On the page you can make branded cover and avatar.

2. Pages are well indexed and displayed in search results.

3. Publications of subscribers appear on a public page only after approval by the moderators - during your absence, your public will not be bombarded with spam and negative.

4. On the page, you can configure the block with contacts and reviews.

You can target and measure performance in the Statistics section.

5. The link to the page is shorter than to the group, easier to remember and looks more beautiful.

Now let's talk about how to use Facebook to promote services and goods. Our instructions are universal, suitable for both.

Promotion of business on Facebook: step-by-step instruction

There are so many methods of promotion on Facebook that no courses can describe them all. We selected ten mandatory and placed them in order of priority. The result was a take-and-do instruction.

Create an avatar and cover art

The avatar and cover may contain not just the name of your company, but also notify subscribers about discounts and promotions, invite you to events or provide other information.

The recommended minimum avatar size is 170X170 pixels. But it’s better to take a higher resolution picture so that it displays well on large monitors.

The same rule applies to the cover - we recommend making it 1702X630 in size. A small cover does not look good on a high-resolution monitor; there is a lot of black field around it. Be sure to observe the proportions - if they are not respected, Facebook will stretch or compress the image.

Set pattern

A business page is suitable for promoting a company on Facebook also because you can select a display template. Enter the page settings, select the editing mode and you will see a list of available templates with a description.

Facebook offers special templates for services, shops, non-profit organizations, political pages and so on. The selected template can be edited to fit your needs. For the store, you can add products, for the services page, configure the target action by the button.

Fill in the information on the page

A typical mistake in promoting groups and pages on Facebook is to fill out not all information about the company. Someone doesn’t have a list of services with prices, someone doesn’t add reviews and photos, and someone even indicates the field of activity indistinctly. Here the rule applies, as with the site - the user from the first seconds should understand where he got and what awaits him on the page.

You can enter company information in the Information section of the side menu.

Add some real photos: goods, employees, office. They immediately catch your eye and “catch” better than stock photos.

We are done with creating a page on Facebook and its design. Now we turn to the main thing - the promotion of posts on Facebook.

Post good content regularly

This is easier said than done, but if useful and interesting posts appear on your page regularly (at least 2-3 times a week), people will subscribe to you themselves, even without buying Facebook followers.

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