Promote a Valuable Content

by David Jones Digital Marketor

LinkedIn is definitely the main place to advertise B2B content. It remains at the top of the list as the preferred social media channel. Using their sponsored posts with native advertising access can do wonders for your company if targeted by the right stakeholders. However, as a marketer, you can also use social media experimentally.

Social Media Content

Digital content marketing involves multiple platforms and when used appropriately you can use social platforms to evaluate the effectiveness of your content. Since it has become almost impossible to get views for your social media content organically on Facebook, Twitter gives the modern marketer the opportunity to check if a certain topic has the potential to interest the target audience through social media.

Instagram for Previews

You can even use Instagram to reveal new content to your followers through a story. Due to the placement of this function in the program, your content gets a certain visibility. The underlying principle of any B2B content you share is that it should be useful to the viewer and Instagram Stories can help you assess that usefulness. Instagram is also a viable platform to engage a person with your audience with questions about anything (AMA) experiences. If you get an appropriate amount of engagement for your newest white paper or blog post, chances are that AMA on the subject will help you generate more leads for your business.

Content Distribution as a Strategy

Once you’ve created all this valuable content, syndication is an effective way to get more views for your blog post. In addition to expanding your reach, you get the by-products to spread brand awareness and drive more sales leads into your funnel. If you start a regular content syndication process, you can create a permanent online presence on platforms other than your website and social channels. You can, in turn, drive traffic to your site by using CTAs properly, creating a strategic loop.

High Quality Content Formats

There are four types of content:

·         Audio

·         Video

·         Picture

·         Written

In every content type, some formats work well with B2B audiences. Quality content includes a few elements from each format into the other to bring out the best of the treated topic, merging visual content with text for a better experience. B2B marketing most often involves social media content on LinkedIn and Facebook, and blog formats and newsletters follow closely.

Video Has B2B Potential

The next favorite format of content delivery was through in-person events, but with that on the back burn videos are a marketer’s best ally. Video marketing is growing rapidly and giving 41% of bloggers successful results. Videos give customers a chance to see human faces, giving it a personal connection, have a high recall value, it’s extremely visual content, and there’s a certain transparency tied to this format because you see it and that’s how you believe it.

Web is the New Conference

To compensate for the failure of canceled or reduced physical conferences and seminars, websites have emerged as a great way to connect with your audience and network. Although they were eighth in the list of content formats used by B2B companies until recently, they have become the best replacement for in-person events. Deck 7 has successfully launched successful email marketing campaigns promoting websites for industry leaders in computer hardware, SaaS companies and website broadcasting platforms to reach audiences worldwide.

Email Newsletters to Share

Sending your latest content or current content via email newsletter to your subscribers is a great way to showcase various content formats you’ve created for your company. Whether it’s a white paper or your latest podcast, your newsletter can get the content you create closest to an interested customer.

At the end of all this make sure you have a way to contact your website participant or website visitor. If your sales and marketing teams work together, then you would figure out a way to get the email address of the potential customer before they leave your site. Your ultimate goal is to get your content to impact your end result, not just gain readers and followers.

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Created on Mar 22nd 2021 06:48. Viewed 272 times.

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