Process of Selecting a Colour Theme For an Effective Graphic Design

by Ravi Bhadauria ADMEC Multimedia Institute
An effective graphic design does not only consist of the shapes. It is also about selecting the correct colour theme. Diverse colours convey different moods and emotions. So how do you select a colour theme that best suits your graphic design?

Following are some of the few tips which should be keep in mind: -

1. Psychology and representation

There are several colours and each of them symbolise different emotions. But there are some commonly accepted colour association like red colour is used to show danger while green is used to display safety. This is main reason why green is preferred to display nature, youth & money related designs, whereas on the other hand red is used to highlight caution or things that need attention. Dark blue is usually used to signify trustworthiness & safety, while pink & light purple stand for femininity. But dark purple is used to represent luxury. Nevertheless, it will be your creativity and experience which will guide you to choose a colour theme.

2. Know your target audience

Who is going to see your ad will also help you in selection of colour theme. The best thing is you can create two versions of the same design with different colour themes so that you can attract people across geographies & cultures. For example, in the Western countries red symbolizes passion, danger or risk. So, you can to use it for social awareness or love stories related designs. Whereas, in South Asian countries red represents wealth. So, you can use red in your festivities & prosperity designs. Always ask some important questions before starting your designing work like about the demographics (age, gender, cultures, etc.). Subsequently, you don't want to choose a colour theme that can be misinterpreted for some reason.

3. Take help from the given source

At the time of complete loss, take help from the already existing source material. This will consist of a company logo or some other branding material. It will also support you choose a colour theme. For example, in the case of McDonald's, it is always recognised by the big yellow M against the red background. And it is best to follow these colour variations for better brand recall & impact. But that does not mean that everything related to them should be made in red & yellow. Use these colours as the starting point, and explore various options till you find the right colour combination.

4. Stick to three primary colors

At times you may be tempted to use a lot of colours, but it is advisable that colours should be used in moderation. Always try to choose a colour theme that make best impact. The best solution is to have one dominating colour, with one or two other colours to complement it. In case you feel that there is a need of using more colours, make sure that they are used only when required & do not outshine everything else.

5. Use of shades and tints

Apart from choosing the primary colours, if you require any additional colours, then make use of shades and tints. It can be easily attained by adding black (for a shade) or white (for a tint) to the main colour. Using them will make the whole design look as one without making it look boring.

6. Experiment to create unique designs

In many instances, it may be best not to stick to the rules and try something different. Once you have understood the basics, there is no harm in experimenting to create something striking designs. It will lead to invention of new designs. Use those colour combinations that would usually not be used together.

Best Color Scheme Tools

Below are some of the renowned and best software that can be used to experiment & find the best colours schemes.

1. Adobe Kuler

It is one of the best-known colour theme tool available on the internet. Adobe Kuler can generate an entire colour theme from a single base colour. You just have to upload a photo to extract colours from it. It also gives the provision to store or share your colour themes for later use. It comes with a feature of direct integration with the Creative Suite apps and downloadable colour palettes.

2. Colors on the Web

Whether you work for web design (RGB) or for print (CMYK), this tool will fulfil your purpose. The tool provides colour theme outputs based on different mathematical equations, similar to Kuler.

3. ColoRotate

This tool is similar to Kuler in numerous ways, it also provides a 3D visualisation of the colour wheels. It can also generate more than five colours in a single theme. ColoRotate can also be integrated into Creative Suite apps.

4. Toucan

This is one of the most popular online colour theme generators. This tool can create palettes with up to 20 different colours. So, if you often work with multiple colours then this is the tool for you.

While there are many tools available for creating compelling visuals, some parts of graphic design take a little more background knowledge. For instance, picking the right colours, seem easy at first, but when you're staring down a colour wheel, you're going to wish you had some information on what you're looking at.

Whether you are a Graphic designer or a professional photographer, all will be required to understand visual arts which needs an accurate understanding of colour theory. GDI is one of top graphic design institutes in Delhi offers professional courses like Visualization Master, Advertising Design, Graphic Master Plus, Graphic Premium, Graphic Standard etc. which will not make you master some of the best graphic design tools but also help you comprehend the colour dimensions by observing colour relations, and picking and mixing colour. You will learn the meaning of chroma, saturation, hue, lightness, colourfulness and brightness. For a free career counselling session, get in touch with us at 9911-782-350.

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About Ravi Bhadauria Advanced   ADMEC Multimedia Institute

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Joined APSense since, May 25th, 2015, From Delhi, India.

Created on Feb 8th 2018 00:43. Viewed 421 times.


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