Articles

PR - Before And After The Transition

by Abhinav K. Digital Marketing Expert, Freelance

It is a great time for internet, social media, businesses and of course for the Public Relations(PR) in this era of globalisation and information exchange. Businesses as well as celebrities realize the power and importance of PR in this highly competitive world. Most noticeable changes in the PR profession observed after the advent of internet or more specifically after the emergence of social media and the birth of channels like Facebook, Twitter and YouTube.

As once said by Al & Laura Ries, “It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category and creating a new category requires creative thinking of the highest order.” A remarkable transition in the PR  in the 21st century reflects very well the opinion of Al & Laura Ries. Most noteworthy changes occurred after the onset of internet and the booming success of social media.

"Prior to the ascent of Social Media, PR was all about to deal with the message, a substance to impart its distinctive target audience, now it is more considered as a brand building and image management tool."- Geeta Singh, Founder and MD of The Yellow Coin Communication(TYCC)Pvt. Ltd.  

To stay relevant to your online audience, your business must stay active on social media. That is the hard lesson we learned from doing our Facebook experiment. To explain what we mean by "hard lesson," here's a breakdown of exactly what we did and the aftermath of each experiment:

Businesses which are failed to impress target audiences should review their Marketing and Public Relations(PR) activities. The only thing is constant in this world, which is 'Change' and PR too is changing with the changes in world's marketing and business scenario, with the revolution in communications and advancement in digital technology. PR in 2014 and beyond will be bit different, that is why Top PR Agencies in India, like The Yellow Coin Communication(TYCC) are revamping and reengineering their policies.

"Integrity depicts strength, coordination and solidarity in purpose. PR in 2014 and beyond is heading towards the integrity of print, electronic and digital media. there should a strong connection in all types of PR activities, whether it is promotion on social media or participation of a brand in an exhibition, coverage and promotional content must be coherent in meaning and essence. On the other hand there should be significant contribution of different departments of the organisation in fuelling a PR campaign. In this era, recognition is more important than name and image is more powerful than identity, those who know the art of using different media may benefit from fruits of PR in 2014 and beyond." - Geeta Singh, PR Head-TYCC.


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About Abhinav K. Magnate I     Digital Marketing Expert, Freelance

3,639 connections, 72 recommendations, 8,999 honor points.
Joined APSense since, November 11th, 2011, From New Delhi, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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