Power of Social Media in the 21st Century

by agha raza agha

Social Media Platforms contain thousands of blogs, forums, websites, and videos, etc. People have now started to spend their free time online catching up with various conversations and topics of their interest in social media. When someone wants to get the latest update on news, entertainment, movies, music as well as catch up with what’s happening in a particular community of interest as well as catching up with friends and forums besides checking out for new product releases, etc. where will he find the time to browse through all the sites every day? This is where the RSS Feeds and other services come into the picture. Combined with services like Twitter, Tumblr, and Flickr uploads, etc. people get to know the latest posts, the latest content and also the latest updates on the other communities and networks of their interest and of their friends, products and so on. These services are able to filter information and content according to the individual and bring the latest update to them on their mobile. Though the person has subscribed to multiple sites, they would not visit every site all the time to check out the information, rather they use the feeds for alerts and bringing them the latest updates and deliver them in an organized manner.

As a digital marketing agency, it is not enough for you to be present in social networks and participate in Social interactions through building your own blogs, and forums, etc. You will have to use these social content tools to keep your customers and those that are interested in your products and services updated with the latest news and information that you are putting up as content, lest they miss out on visiting your site and checking out the news. In the same way, by using feeds you can also keep a watch on what your competitors are up to and get to understand the changing trends in the market too. Imagine your customers having subscribed to over a hundred different forums and platforms. They are implausible to keep a watch on and check out what is happening on your site particularly and might miss out on the latest announcement that you might have made recently. By making use of feeds and instant messages, you will be able to bring this important information to your customer’s attention and thereby enhance his product awareness which would increase their loyalty towards your product as well.

Events and calendars too can also be tactfully used by the social media marketing agency to provide very useful information to the interested customers about the various events that they have planned. By giving details of date, time, place, event details, etc. you can persuade the customer to attend the event be it a sale or a promo event. It would be worthwhile spending some time and checking out the various sophisticated tools and services that are available on social media channels. Check out services like last.fm contains features that enable it to keep a track of the music that you liked or listened to through I tunes etc. and accordingly provides you with calendars and events of artists that you are likely to be interested in. Similar such services are available with many others like Yahoo with their Eventful and Upcoming which lets the customers demand a particular event from you and you can, in turn, confirm their demand. Such options help you get closer to the niche customers who are listening and following you.

Technology has brought many advanced communication applications and tools that enable you to connect with your customers and send them audio, video, photo as well as text updates instantaneously and make sure that you get their attention. And any digital marketing company would invest as much time and money in understanding the ever-growing network if they want to stay in the game.