Personal Branding: 6 Unique strategic points that will make you exceptional

6 Unique strategic points to consider so that you are exceptional

Whenever I start coaching people about Personal Branding the most common question asked is always "why don't we ask other people to write what they think about us?"  Some are of the opinion that personal branding is boosting or bragging about themselves, which indeed makes one uncomfortable.

Understandable and logical depending on what you aim to achieve with the exercise. Personal branding is not boosting or bragging.  Personal Branding is to stand out from the crowd.  Branding will give you an exceptional effective way to broadcast and to reach your target market quickly and effectively.  Your personal brand is a promise to your customers that you will offer them value added services which unique, has quality, is consistent, competent and reliable.  Personal Branding is what you like to hear what people are saying about your BRAND.

Let us look 10 useful points which will make you stand out and build your brand.

• Use unique pictures which reflect, support and enhance your BRAND.  If you are using your personal photo, then make sure that you get a professionally made photo of you smiling and dressed well.
• Use a consistent user name and like the word goes, keep this name as it will always be associated with you
• Identify specific goals which you have to achieve in order to fulfill its aim
• Be an expert in your industry.  If you do not have the relevant skills, then ensure that you obtain them
• Position yourself strategically in the market
• Set up a professional personal website
• Provide complete information about you.  This gives your potential customers a good picture of you.
• Share useful information. Create a blog and offer information and tips to your readers.  This way you will get them always anticipating for more.
• Participate consistently at various events which are within your niche.  Attend conferences and seminars or webinars where you are meeting people and interacting with them.
• Learn how to use the social media efficiently and effectively.  The social media platform has become a power business tool which is a must if you are to be successful

Remember by focusing entirely on your personal brand, you will become uncompetitive in the market.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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Comments

Deborah Swain   Security Manager Brenda, Your article makes a statement which stands out and points to some very important keys to personal branding . Jul 4th 2011 06:47

Nnamdi A.   Internet Marketer Your article is similar to the conclusion I reached in one of my articles; I am building my brand (me) with my name and my id. To drive home my point and show that I mean business, I have registered my name and id as domain names. I am focused on succeeding and excelling with those names which I am building up. One of the things I have always done is to use my photo to represent me. I cannot associate the picture of an animal or any other thing with my name because I am unique and always stand out in and out of the internet. That is branding and that is what this article is talking about. Dare to stand out with your name or AKA and your picture. Jul 9th 2011 07:37

Elizabeth Horlemann   Internet Marketing Consultant Hi Debbie and Brannamdi, first my sincere apologizes for coming back here to reply. I was out of the country in the name of making money :) !! You are right Brenda, building personal brand is essential for standing out in a competitive web and global world. Most people just tend to ignore this. Brannomdi, the steps which you are taking are so very important and will go a long way to making your stand out in a crowd. Re-identification like I call it, should be that everywhere where you are people are able to recognize you at a glance. Great way to success! Jul 12th 2011 04:30

Nnamdi A.   Internet Marketer Welcome back, Elizabeth. Hope you made enough money to last you a life-time. I want to connect with you on APSense. Kindly request to connect with me as I have already used up my daily quota. Thanks. Jul 12th 2011 04:59

Malok Mading   Writer and Blogger. Elizza,you have really touch the soul of branding oneself.The first thing one has to do before marketing your programs or products is to sell yourself.Your article is all anyone want to take in first before other things come next.I like your article. Jul 12th 2011 05:21

Malok Mading   Writer and Blogger. @bronnamdi,I have my site is named after my name reason being I want to brand it.Everything that looks favorably to our nature is to be branded! Jul 12th 2011 05:24

Nnamdi A.   Internet Marketer @Malok It is good and reasonable to brand yourself first and then, the opportunities will start looking for you. I have been approached by Affiliate Managers to join their affiliate programs. I think this is one of the benefits of branding. Jul 13th 2011 05:44