Overview Global Kitchen Towel Market 2018, Demand by Regions, Share and Forecast to 2023

The global kitchen towel market has witnessed a healthy growth over the past several years. This can be accredited to the availability of premium quality kitchen towels along with the introduction of improved products by the manufacturers.

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According to the latest report by IMARC Group, titled “Kitchen Towel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global kitchen towel market reached a value of around US$ 12.4 Billion in 2017. Kitchen towels refer to a multi-utility product which is used for various purposes ranging from wiping up spills and drying hands and kitchen items to cleaning off cutting boards and holding hot plates and dishes. They are generally made of cotton and are soft and durable enough to absorb and withstand repeated uses and washings. Different types of kitchen towels are available in the market including chef towels (used for drying off herbs, cleaning off knives in between chopping, handling hot pots, pans, and dishes, etc.); dish towels (used to prevent water spots from utensils and speed up the drying process); and tea towels (used as decor to serve muffins and scones or to cover teapots).

the number of urban dwellers is expected to reach around 1.8 Billion by 2023, constituting about 60% of the world’s population. This coupled with the rising spending capacity of the consumers is likely to improve their standards of living, especially in the emerging regions, compelling them to purchase more home care products such as kitchen towels.

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