Origin Of Digital Marketing

by Anurag Arora Online Influencer

What is digital marketing?

Digital marketing is now seen as a way in which the brands can come out of the traditional ways of marketing and can increase their potential to be seen in the online space. Getting yourself or your brand found online is digital marketing. This is the process by which you market yourself or your brand online. This is the complete opposite of the traditional ways of marketing. As the technology is evolving. So the marketers are also seen trying their level best to build their brand consciousness online. 

 

When we are talking about how digital marketing came into being. Let us first see the past. In the mid-90s it all started as that was the time when the computers became sharp enough to store the vast number of pieces of information. Slowly when the time evolved the techniques became more and more refined. As we all know marketing and technology are working together for a very long time.  It is clear the people all around the globe are absorbing digital contents every day. We are now habitual of this. For our any question or anything. The Internet is always the answer. And we are habitual of finding our answers in google. In the beginning, The traditional marketing was a revolution but as we can see the changes today. Saying that the digital marketing will soon take over the market is definitely not wrong. Blogging was there for a long time but as with time, the online contents increased. Google came up with new tools like Adwords etc. It was done because Google sensed that it is necessary to post the contents online which are relevant rather than posting every content online. 

 

There are many ways of doing digital marketing. Few of them are -

Blogging

Content Marketing

Adwords

Affiliate Marketing

PPC (pay per click) marketing

Social Media Marketing

Search Engine Optimization

To do something big one need to step out of their comfort zone and as this online marketing. It keeps on changing. This industry has to be able to go with the changing Google Algorithms and everything.

 

In the beginning, came Yahoo. Yahoo was the king of the search engine for quite a long time.  And after this many other search engines came and left. However, with the origin of Google, it came and stayed forever. And till date, digital marketing is continuously emerging and evolving as well as keeping up with the new trends. Yet, no search engine was able to give solid competition to Google. Which then came up with AdWords, AdSense, cost-per-click advertisement. that pulled in a lot of Indian organizations.

 

The evolution of digital marketing played a very important role in the globe in many ways. Moreover, it was very helpful also.  It gave many opportunities to the small as well as to the big companies. 

You Can Learn Digital Marketing At Digital Marketing Course In West Delhi

 

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Created on Aug 20th 2018 04:24. Viewed 355 times.

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