Organic Traffic Vs. Paid Traffic: Which is Better?

Social media marketing is one of the greatest boons to the digital marketer. Half the world owns a mobile device and is on social media, so the marketer can just harness this behemoth and utilise it to gain a following, increase brand awareness and sell their products online. Sounds pretty convenient, doesn’t it?

However, a question arises when one considers the kind of traffic that one receives on social media. They are of two types: paid and unpaid. Paid traffic refers to the traffic one receives from running ads, while unpaid traffic refers to the organic traffic you receive from posts, videos, and other organic content.

This digital marketing agency in Kolkata looks at the difference between the two and why a balanced strategy is the best way to go forward.

What is organic content?

Any content that is shared for free on social media like posts, stories, videos, reels and more, come under the organic content. Who can see this content? Your followers can, those who are following those hashtags can and lastly followers of those who share your post.

But here’s the downside to organic content. Several brands and people are now on social media and the average organic reach for a post on Facebook is about 5.5% of your follower count. This number is quite a small percentage and is in fact quite a loss for large businesses.

What is paid content?

Paid content is nothing but advertised content. Moreover, you can use paid content to boost any unique or special post that you might have created or any post that you want to advertise. The one who is managing the social media app, whether it be Facebook, LinkedIn, TikTok, or YouTube can take advantage of the app and reach more people after paying for advertising.

What are the benefits of paid content?

As already mentioned above, organic traffic does not lead to large audiences. Hence you will need a strategy that has both paid and organic. The advantage of paid content is that it is a more affordable strategy than is the other digital marketing strategies.

Hence, paid and organic traffic both need to be used together to achieve different goals. In 2021, $48 billion was spent on social media ads alone, the competition is stiff. Paid and organic social media have different goals. Paid content is mostly used for increasing brand awareness and selling products, while organic posts connect with audiences and create a brand voice.

Takeaway

According to this digital marketing agency in Kolkata, both organic and paid traffic is necessary for any digital marketing strategy. Moreover, a balanced strategy can accomplish different goals and help you stand out from the competition.

• Choose both paid and organic strategies for digital marketing. 

• Both types of strategies are useful in the long run.

• Never post, just to post. Have a goal and target your ideal audience.

So, whether dealing with paid or organic traffic, have a strategy that makes use of the best of both worlds.