Optimize your Website for Mobile usersby Robin Benton
The Mobile Web refers to the use of Internet or access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network and the number of mobile internet users is increasing rapidly.
- Internet access via mobile phones exceeded the desktop computer-based access internet access in 2008
- It has been estimated that there will be more than 1.7 million mobile internet users in 2013
- 50% of the total internet access will be through mobile phones.
- Most of the social media sites have their own mobile versions.
Therefore, mobile marketing is one of the most prominent marketing segment. Don’t miss out any opportunity in mobile marketing arena. Creating a mobile friendly version of your site is first step in mobile marketing.
Follow these tips for optimizing your website for mobile users:
Prioritize your content
Mobile screen is very different from normal desktop or laptop, so careful attention is required to build a mobile site and concentrate on the key areas of your business. Eliminate all nonessential content and provide very useful information regarding your site. Most of the mobile users are on the move, so content should be prominent and it would interest the mobile users. Provide easy and simple process for doing business through phones.
Use minimal images
Internet connectivity will be slow compared to normal pc and laptops, so resize your images for faster loading. Avoid flash and java on your sites, because some of the phones might not support flash. If you use flash or java most of the users cannot access your sites or that particulat flash content. Number of pages should be minimal.
Avoid text entry if it is not necessary, and add drop down menus and checklists so that user can avoid typing and use the option of selecting from the list with their phones.
Optimize for key words and promote mobile search
Optimize your sites at the top of the search results, mobile users have the tendency to search with 1 or 2 words. So change your key words according to that. Promote your mobile sites in mobile search engines and portals like AOL, Ask, Bing, etc. This will increase the web traffic to your sites.
Do not use same content for mobile versions
Try to avoid the same content, that is used in the PC/Laptop version, for the mobile users. Your sites will be easy to read and it contains only the necessary information, it should be easy to navigate and it should run smoothly in slow connection also. Make sure that your color palette and images are similar between your standard site and mobile sites so that customers can easily find your sites and become more comfortable with that site.
Make sure that your mobile site is supporting leading market brands and compatible with mobile browsers.
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Created on Nov 2nd 2011 01:29. Viewed 192 times.