Online Video Advertising or Outdoor Advertising - which works better?

by Hindusthan Publicity Outdoor Advertising Agency in Kolkata

What is Online Video Advertising?

Online video advertising is displaying of ads online and advertise in the form of video. Most of the people love to see videos as this gives more information or describes a product or service in a more transparent way.The statistics has also proved that 95% audience sees the videos whether it is product related or service related. Moreover, more than 4 billion videos are watched on YouTube every day. Video exposure increases the chances for a shopper of buying that item by up to 50%.

After reading all these benefits, now, you become confused which is to choose. Let’s read which option is best for your business:-

1. Video is only beneficial for developed Business:-

Video advertising is beneficial if the people knows your brand or if you have already made a standard in the market. Otherwise, it is very difficult to attract customer who are not aware about your product. All videos are not seen by all people. The videos which has high number of views and more number of clicks will be on the top. But in outdoor advertising, you need not to struggle much – only select your location, size, images and attractive design to fascinate the customer any time.

2. Video needs education to operate laptop, mobile or any electronic device to open it:-

Every person doesn’t have knowledge on how to play videos or sometimes people don’t have laptops or other mediums to see it. So, it requires hardware to play the videos. But Outdoor advertising don’t need any such medium, there is only a requirement of an ad agency. For example, if you live in Orissa and you want to place an outdoor ad, then you can search online or ask anybody about advertising agency in Orissa,contact them and tell your requirements and that’s it. Other work will be completed by agency as per your requirement. Just wait patiently and see results.

3. Outdoor ads are less costly comparatively Video marketing:-

If you want to promote the ads online – you need a graphic designer to make it good and attractive, so that people click and like it. It will cost you more but in outdoor ads, the designing or format is cost-effective. These ads involve artwork and you need not to focus much on images or content. Just simple one line can also attract people. It easily shares message in your local market.

4. Outdoor Advertising is highly visible:-

Outdoor advertising is an excellent medium because they are highly visible like billboard. You can view these ads from any place at any time. For example, bus advertisements can attract large amount of people as when people wait on red lights, traffic jams they will be able see and read your ads.Billboards have high reach to the targeted people as they are large in size and people can easily see them from distance.

5. Video marketing takes time to get good results:-

Online video marketing takes time to show their results. Sometimes it takes 3 to 4 months to come up in the search results. But outdoor advertising gives you the instant result without much hard work. You can easily sell your products or promote your own brand with in the days only.

6. You cannot force viewership: -

If someone has already seen the video. Then, there is a little chance that the same person will see it again except if it really an amazing video. So, you cannot force people to see the videos again and again but in outdoor ads people cannot ignore the ads. If they are passing through the ads, they will see it.

So, Outdoor ads are more preferable ads now a days. Go for it. Visit http://www.hindusthanpublicity.com/